Cerebral Selling: Historical Strategies for Modern-Day Sales People

5 avg rating
( 1 ratings by Goodreads )
 
9781932908039: Cerebral Selling: Historical Strategies for Modern-Day Sales People

What does it take to be a successful salesperson? What can we learn from history's most powerful personalities? Patrick Henry Hansen's Cerebral Selling draws on some of history's most compelling moments-Julius Caesar's conquest of Gaul, Queen Elizabeth's victory over the "invincible" Spanish Armada, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, Cerebral Selling both informs and entertains. Using examples from the past to teach modern principles of selling, Mr. Hansen provides instruction of timeless value. "This exciting book of superb selling methods and techniques, told against a vast panorama of historical events, shows you how to double your sales and double your income." -Brian Tracy, Author of The Psychology of Achievement "Patrick reminds us that those who ignore history are condemned to repeat it. His use of classic scenarios informs present day practitioners. He communicates solid selling principles, helping the reader to understand the past in an unforgettable manner." -William D. Danko, Ph.D., Co-author of The Millionaire Next Door Chair of the marketing faculty at the State University of NY at Albany

"synopsis" may belong to another edition of this title.

About the Author:

Patrick Henry Hansen is one of America's top business speakers, a best-selling author, former radio talk show host, and foremost authority on sales methodology, presentation strategies, and sales-side negotiation. His firm, Patrick Henry & Associates, provides corporate trainings and conducts sales and marketing retreats for managers, directors, and executives.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Patrick Henry Hansen
Published by Brave Publishing (2005)
ISBN 10: 193290803X ISBN 13: 9781932908039
New Paperback Quantity Available: 1
Seller:
Voyager Books
(Harpers Ferry, WV, U.S.A.)
Rating
[?]

Book Description Brave Publishing, 2005. Paperback. Book Condition: New. NICE CONDITION SOFTCOVER BOOK. NO WRITING OR MARKINGS IN TEXT. NO WEAR TO COVER. A CLEAN & SOLID BOOK. NEW. Bookseller Inventory # SKU-86291

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Patrick Henry Hansen
Published by Brave Publishing (2005)
ISBN 10: 193290803X ISBN 13: 9781932908039
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Brave Publishing, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # M193290803X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds