What does it take to be a successful salesperson? What can we learn from history's most powerful personalities? Patrick Henry Hansen's Cerebral Selling draws on some of history's most compelling moments-Julius Caesar's conquest of Gaul, Queen Elizabeth's victory over the "invincible" Spanish Armada, Watson and Crick's discovery of the DNA double helix, Joshua Chamberlain's call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, Cerebral Selling both informs and entertains. Using examples from the past to teach modern principles of selling, Mr. Hansen provides instruction of timeless value. "This exciting book of superb selling methods and techniques, told against a vast panorama of historical events, shows you how to double your sales and double your income." -Brian Tracy, Author of The Psychology of Achievement "Patrick reminds us that those who ignore history are condemned to repeat it. His use of classic scenarios informs present day practitioners. He communicates solid selling principles, helping the reader to understand the past in an unforgettable manner." -William D. Danko, Ph.D., Co-author of The Millionaire Next Door Chair of the marketing faculty at the State University of NY at Albany
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Patrick Henry Hansen is one of America's top business speakers, a best-selling author, former radio talk show host, and foremost authority on sales methodology, presentation strategies, and sales-side negotiation. His firm, Patrick Henry & Associates, provides corporate trainings and conducts sales and marketing retreats for managers, directors, and executives.
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Book Description Brave Publishing, 2005. Paperback. Book Condition: New. NICE CONDITION SOFTCOVER BOOK. NO WRITING OR MARKINGS IN TEXT. NO WEAR TO COVER. A CLEAN & SOLID BOOK. NEW. Bookseller Inventory # SKU-86291
Book Description Brave Publishing, 2005. Paperback. Book Condition: New. book. Bookseller Inventory # M193290803X