Mid-Century City: Cincinnati at the Apex

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9781933197043: Mid-Century City: Cincinnati at the Apex
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Sarge Marsh was Cincinnati's pre-eminent commercial photographer of the twentieth century. After his death at age 87, over 12,000 of his negatives were edited down into this gorgeous collection of images?a photographic history of Cincinnati at the height of its urban life.

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Sarge Marsh's commercial instincts surfaced when, as a schoolboy photographer, he charged his neighbors $1 for portraits of their snow-covered houses. That humble beginning presaged his long career as Cincinnati's preeminent commercial photographer. It began with a makeshift darkroom in his family’s fruit cellar and by mid-century he was presiding over a small Fourth Street empire of thirty employees. He also kept his news photography origins, working for the Associated Press and Times World Photos, as well as shooting newsreels for Warner-Pathe and Fox Movietone. While all that was a story in itself, the real Sarge Marsh story was buried in the work, hidden until the abiding interest of art gallery owner Mike Wilger, who bought the Marsh negative collection a few years before Marsh's death in 2003 at the age of 87.

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