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Synopsis
The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.
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Book Description
Professor Susan K. Jones has taught marketing and communications at Ferris State University (MI) for more than twenty years. She has been a long-time member of several professional organizations, including the Chicago Association of Direct Marketing and the CADM Educational Foundation. She has published regularly in academic and professional organizations and is author of the classic Creative Strategy in Direct & Interactive Marketing (4th ed.).
From the Inside Flap
Richard Hagle’s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.
"About this title" may belong to another edition of this title.
- PublisherRacom Books
- Publication date2015
- ISBN 10 1933199067
- ISBN 13 9781933199061
- BindingPaperback
- LanguageEnglish
- Number of pages304
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001792593U
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
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IMC Handbook : Readings & Cases in Integrated Marketing Communications
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