The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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9781933199092: The IMC Handbook: Readings & Cases in Integrated Marketing Communications
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This handbook detailed information about solving marketing problems with an integrated solution.

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Professor Susan K. Jones has taught marketing and communications at Ferris State University (MI) for more than twenty years. She has been a long-time member of several professional organizations, including the Chicago Association of Direct Marketing and the CADM Educational Foundation. She has published regularly in academic and professional organizations and is author of the classic Creative Strategy in Direct & Interactive Marketing (4th ed.).

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Richard Hagle’s career in publishing began with editorial work at Life and Time magazines. He then developed an editorial and product development company (Hagle & Co.), which he left to help develop the Book Division of Crain Communications. He then became head of acquisitions and development for Dearborn Financial Publishing. He left Dearborn to start Racom. He has been on the board of the Chicago Association of Direct Marketing and the Educational Foundation since 2004.

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9781933199061: The IMC Handbook: Readings & Cases in Integrated Marketing Communications

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