Media Strategy & Planning Workbook

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9781933199399: Media Strategy & Planning Workbook
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The second edition of Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan is now available from Racom Communications. This edition features four significantly upgraded chapters (11 total), 94 new content pages, 112 new exhibits and illustrations, 3 new tear-out exercises, –a 50 percent larger glossary and one completely new chapter focusing on how the media industry operates. The book includes how a media buy is actually made in each paid medium; media plan pretesting; ad agency media department operations; detailed term project specifications for instructors; instructor’s guide featuring a course syllabus, exercise answer keys, proposed mid-term and final exams, PowerPoint files to support chapter exhibits and illustrations, and PDF files of exercises and tests. This new book is designed to teach students how to create a comprehensive media plan. It is the most “how-to” teaching tool available and focuses on teaching marketable skills.

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About the Author:

Don Dickinson is professor of media, Portland State University, and was previously an advertising agency media executive.

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9781933199238: Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

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ISBN 10:  1933199237 ISBN 13:  9781933199238
Publisher: Racom Communications, 2008
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Don L. Dickinson
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ISBN 10: 1933199393 ISBN 13: 9781933199399
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Book Description Racom Communications. Paperback. Condition: Very Good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1933199393I4N00

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