Evolutionary Selling - The Overriding Principle

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9781934938553: Evolutionary Selling - The Overriding Principle
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Evolutionary Selling picks up where all other sales methodologies leave off. By hypothesizing that customers (people) are driven by factors far beyond business impact, product or the salesperson, Evolutionary Selling ties how people buy to human evolution.
· What are the reasons why people make buying decisions?
· How does evolutionary science tie into the sales process? ·
· What motivates customers to sometimes pick a solution that seems unexplainable? ·
· How can salespeople utilize this new approach in their daily sales life?

Taking the reader through a completely new approach to selling, Evolutionary Selling provides solid examples, clear explanations and is not afraid to ask the important questions that have troubled salespeople everywhere!

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About the Author:

Adam Petrovsky was born and raised in Phoenix, Arizona. He received his Bachelor of Arts degree, with a major in Biology, from the University of Missouri at Kansas City and entered an accelerated medical school program thereafter. While fascinated by the science of medicine, Adam struggled with the academic rigors of year-round postgraduate training and took on his first sales job, selling Information Technology solutions.

With an inherent talent for salesmanship and a genetic predisposition for selling (his father excelled at the skill), Mr. Petrovsky has led a twenty-year career in sales, training, and sales leadership. He has trained over 1,000 salespeople across the United States in sales methodologies and has worked with sales leaders in the Information Technology industry. He continues to do what he loves, directly mentoring and leading a sales team.

In the summer of 2003, Adam rekindled his love of science and biology by founding the Arizona Skeptical Society, a nonprofit think tank for critical thinking, science, and the education of the scientific method. Associated with the Committee for Skeptical Inquiry (CSI), the Arizona organization has allowed Mr. Petrovsky to further study evolution, logical thinking, scientific debate, and philosophy.

Mr. Petrovsky currently lives in Phoenix, Arizona with his wife and two children.


Impressive and refreshing in its unique approach to evaluating how customers make buying decisions. Evolutionary Selling will change how to look at the science of selling. --Stephen Ashworth, CEO of Ashworth Consulting, LLC

This book outlines a remarkable new resource for salespeople by getting down to the real reasons why people do the things they do. Why hasn't anyone made this connection before? --Brian Ricks, CEO/President of BriComp Computers, LLC

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