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The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine from 1984 to 1990, executive editor of The Boomer Report, and contributing editor to Money magazine. She holds an M.A. in Sociology/Demography from Cornell University.Review:
Best Customers contains 21 chapters, arranged alphabetically, by major spending category as defined by the Bureau of Labor Statistics . . . The 21 product/service categories are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, furnishings and equipment, gifts for people in other households, groceries, health care, household services, housekeeping supplies, personal care, reading material, restaurants and carry-outs, shelter, telephone, tobacco products, transportation, travel, and utilities.
Within each of the 21 chapters, product categories are broken down into subcategories. For instance, chapter 1, Alcoholic Beverages, examines subcategories among which are: alcoholic beverages purchased on trips, whiskey and other alcohol at restaurants and bars, wine at home, and wines at restaurants and bars. Each subcategory lists best customers (by specific demographics), customer trends, a narrative with an overview of demographic trends, and tables with statistical data for consumers of specific products/services. These tables provide data on age of householder, household income, household type, race and Hispanic origin, region, and education. Appendices include a description of the Consumer Expenditure Survey with information on how to contact the Bureau of Labor Statistics. . .The editors have also included a glossary of terms and an index.
Best Customers is a thorough source that analyzes use of products and services. It is recommended primarily to academic libraries supporting study in business administration and to larger public libraries. --American Reference Books Annual
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Book Description New Strategist Pubns Inc, 2008. Condition: Good. 5th Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP28074799
Book Description New Strategist Press, LLC. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G1935114093I3N10
Book Description New Strategist Pr Llc, 2008. Paperback. Condition: Good. ex-library book Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001442670
Book Description New Strategist Pubns Inc, 2008. Paperback. Condition: Used: Good. Seller Inventory # SONG1935114093