American Time Use: Who Spends How Long at What

9781935114840: American Time Use: Who Spends How Long at What
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If you have ever wondered while watching TV why advertisers are so intent on selling snacks or sleep aids or cleaning products--or even why they spend so much money on television advertising itself--American Time Use: Who Spends How Long at What has the answer. American Time Use presents detailed time use data for the two most important demographic characteristics for determining how people spend their time--their age and sex.

American Time Use puts you in the know, showing you what others are doing--from teens (15-to-19-year-olds) to young adults (20-to-24-year-olds), from parents (25-to-34- and 35-to-44-year-olds) to empty-nesters (45-to-54- and 55-to-64-year-olds) and from the go-go elderly to the slow-go elderly (65-to-74-year-olds and those aged 75 or older). The time use of men and women in each age group are compared and contrasted as well.

The detailed time use data presented in American Time Use are not available on any government web site. They were obtained by special request from the Bureau of Labor Statistics then analyzed by New Strategist's statisticians, who produced the valuable comparisons of time use by lifecycle stage.

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About the Author:

The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine from 1984 to 1990, executive editor of The Boomer Report, and contributing editor to Money magazine. She holds an M.A. in Sociology/Demography from Cornell University.


In a collection of statistical tables, American Time Use presents an objective picture of how we really spend our time. Based on data collected through the federal government's American Time Use Survey begun in 2003 and not available on any government Web site, chapters focus on the reported activities of Americans in defined age categories: 15 to 19, 20 to 24, 25 to 34, and so on, to the over-75 crowd. Following a brief introduction, each chapter presents tables showing how much time people spend on a variety of activities, how much time men and women spend on the activities, and how the time spent compares to other groups. More than 80 percent of teens spend nearly one hour each day on personal grooming, They also spend time playing computer games, talking on the telephone, sitting in class, and, to their credit, working at a paid job. In contrast, those in the 35-to-44 group spend a lot of their time caring for kids, making a living, and keeping house. Perhaps not surprisingly, they spend less time watching television than any other age group. Those over 75 have more leisure time than anyone else but are compelled to spend a tremendous amount of it coping with health problems. Seven percent see a health care provider on an average day. All of us, on average and regardless of age, spend more time sleeping than doing any other activity. After sleep, work is the most time-consuming activity, with television coming in third.
Appendixes explaining the survey methodology and some of the terminology used in the volume are followed by an index. With its engaging statistics and eye-friendly layout, American Time Use is a unique and reasonably priced title recommended for business collections. --Booklist

The amount of time one allots to activities within a 24-hour day affects family life, culture, and the US economy. This publication organizes and presents data collected by the American Time Use Survey . . . Appealing to policy makers, economists, sociologists, and demographers, it allows those individuals to understand the nation's time usage and how better to serve the population. Researchers will find the answers to why and how companies employ time-use data to advertise their products. Tables provide data by age, sex, marital status, labor force status, and other indicators. One table, for example, shows the dramatic difference in the amount of time older Americans spent reading compared to younger Americans. Demographics of age, divided into eight ranges, allow researchers to access age-specific data at the turn of a page. These detailed data are not available on any government Web site; the publisher indicates that they were obtained from the Bureau of Labor Statistics on special request. New Strategist statisticians completed the analysis of raw data. Availability of these analyzed data eases the burden on researchers who wish to incorporate time-use data into their work. Summing Up: Recommended. Upper-level undergraduates through professionals/practitioners. --Choice

American Time Use provides detailed insights into how Americans spend their time. Data were obtained from surveys sponsored by the U.S. Bureau of Labor Statistics and conducted by the Census Bureau. New Strategist analyzed the raw data, largely with respect to age, and sorted the focused data into eight-page categories. Results are presented in series of 174 tables, with major characteristics and conclusions highlighted in accompanying text inserts. An introduction summarizes major findings, with graphs to capture important points. The first chapter reviews time use for the entire population, with subsequent chapters each devoted to a separate age group. Appendixes offer further details on the methods of data collection and examples of time use categories. . . . The book should provide useful information to a broad spectrum of readers, particularly marketers and sociologists, as well as those simply interested in comparing their own time use to the average allocations of persons in a similar category. New Strategist has spared individuals considerable time and effort that would be required to find meaning in a labyrinth of data. --American Reference Books Annual

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