Communicating and Connecting With Social Media (Essentials for Principals)

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9781935249542: Communicating and Connecting With Social Media (Essentials for Principals)

Finalist-Association of Educational Publishers 2012 Distinguished Achievement Award

Social media holds potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising K-8 schools are using social media tools to provide customized professional development for teachers. They explore the marketing and communications value of developing a social-networking presence and examine the kinds of school and district practices necessary for supporting successful school-based social media efforts.

As part of the Essentials for Principals Series, the book explains several ways that administrators can use social media spaces to communicate with staff, students, parents, alumni, and other stakeholders. The authors focus on how administrators can structure practical, meaningful, and engaging professional development sessions on social media. The book further explores the kinds of core behaviors that can help to ensure the responsible use of social media in schools, and the epilogue focuses on the future of social media in education.

Benefits for K-8 principals and administrators:

* Offers practical solutions for implementing social media tools into communication and professional development plans

* Uses straightforward language describing each digital tool

* Provides helpful examples and reproducibles

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About the Author:

William M. Ferriter @plugusin on Twitter is a teacher in a professional learning community (PLC) near Raleigh, North Carolina. A National Board Certified Teacher, Bill has designed professional development courses for educators nationwide. His trainings include how to use blogs, wikis, and podcasts in the classroom; the role of iTunes in teaching and learning; and the power of digital moviemaking. Bill has also developed schoolwide technology rubrics and surveys that identify student and staff digital proficiency at the building level. He is a founding member and senior fellow of the Teacher Leaders Network and has served as teacher in residence at the Center for Teaching Quality.

An advocate for PLCs, improved teacher working conditions, and teacher leadership, Bill has represented educators on Capitol Hill and presented at state and national conferences. He is among the first one hundred teachers in North Carolina and the first one thousand in the United States to earn certification from the National Board for Professional Teaching Standards. He has been a Regional Teacher of the Year in North Carolina, and his blog, the Tempered Radical, earned Best Teacher Blog of 2008 from Edublogs. Bill has had articles published in the Journal of Staff Development, Educational Leadership, and Threshold Magazine.

Jason T. Ramsden @raventech on Twitter is the chief technology officer for Ravenscroft School in Raleigh, North Carolina. He has taught and coached in independent middle and high schools since 1991, has been involved in admissions and school communications, and has been an advocate for using instructional technology to help improve teaching and learning since his first appointment as a director of technology in 1997.

Presently, Jason serves as chair of the North Carolina Association of Independent Schools Commission on Technology and writes for its blog Igniting Innovation. He is a member of the National Association of Independent Schools 21st Century Curriculum/Technology Task Force and a member of the Consortium of School Networking Chief Technology Officers advisory council. A national presenter on school communication and innovation, he has twice presented at the annual CASE-NAIS Independent Schools Conference, where in 2010 he received the Faculty Star Award. He has also presented at National Association of Independent Schools annual conference. He was also an invited speaker at the inaugural Education Innovation Summit held at the Hathaway Brown School in Shaker Heights, Ohio, in November 2010.

Eric C. Sheninger @NMHS_Prinicpal on Twitter is the principal at New Milford High School in Bergen County, New Jersey. He is passionate about establishing and fostering learning environments that are student centered, collaborative, flexible, and capable of preparing all learners to succeed in the 21st century.

As an educational administrator he firmly believes that effective communication, listening, support, shared decision making, and the integration of technology are essential elements necessary for the transformation of school cultures. Eric has emerged as an innovative leader in the use of social media and web 2.0 technology as tools to engage students, improve communications with stakeholders, and help educators grow professionally. Eric is a Google Certified Teacher, ASCD 2011 Conference Scholar, and was named to the National School Boards Association 20 to Watch list in 2010 for technology leadership. He now presents and speaks nationally, assisting other school leaders who are working to embrace and effectively utilize technology. His blog, A Principal s Reflections, earned first runner-up in the Best Administrator Blog category in 2010 from Edublogs.

Review:

This book is a treasure chest of resources for those looking to begin or enhance the use of social media tools in their school communities for communication and learning. Each chapter provides concrete examples of the benefits social media has had on educators and their stakeholders along with reproducibles that provide a clear pathway for those trying to make inroads with these critical 21st century tools. Social media has changed our world. Isn't it about time we harnessed its amazing power to change our schools? --Patrick Larkin, Principal, Burlington High School, Burlington, Massachusetts

In an era when nearly every other organizational type is stampeding ahead to exploit the opportunity and honor the responsibility to use social media to communicate and connect, most K-12 schools are nervously dawdling at the starting line. This new book is a very valuable resource, perhaps the best, for school-leaders, both new to and experienced in social media tools and techniques. --Jonathan E. Martin, Head of School, St. Gregory College Preparatory School, Tucson, Arizona

Social online media are having a profound impact on the ways in which students communicate and learn, and school leaders need to see the potentials of these new technologies on their own practice. In this book, the authors have done a great job of making the case for participating in these spaces and provided a cogent, effective process for getting started. If you are an educational leader wondering what social media can do for your own learning, this book is for you. --Will Richardson, Cofounder of Powerful Learning Practice, Author, Flemington, New Jersey

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