Ticket Operations and Sales Management (Sport Management Library)

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9781935412205: Ticket Operations and Sales Management (Sport Management Library)
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In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

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About the Author:

James T. Reese, EdD, is currently an associate professor in the sport management program at Drexel University in Philadelphia, Pennsylvania. Prior to his arrival at Drexel, he was an associate professor and graduate director in the Department of Sport Management at Liberty University in Lynchburg, Virginia. Before that, he served as an associate professor at SUNY Cortland in the Sport Management Department, and as graduate coordinator from 2006 until 2010. Prior to his appointment at SUNY Cortland, Reese coordinated the undergraduate sport management program at Ohio University, establishing a partnership with the College of Business Sales Centre to create a sport management sales certificate program. It was one of the first in the United States. He has participated in various consulting/education projects involving, among other subjects, ticket operations training for the University of Nebraska at Omaha, and ticket and sponsorship sales for numerous sport organizations. Reese has a long history of involvement within the sport industry. From 2002 2003, Reese was the vice president of IFSA/USA (International Federation of Strength Athletes). Prior to that appointment, he worked as a ticketing administrator for the Denver Broncos Football Club for three years (1996-1999), assisting in the ticket planning of Super Bowls XXXII and XXXIII. Reese began his career in the sport industry with two years (1994 1996) as an assistant tennis coach and facility management assistant at Georgia Southern University and two additional years (1996 1998) as an assistant tennis coach and facility management assistant at the University of Northern Colorado. Dr. Reese conducts research in the areas of ticket operations, ticket sales, ticketing related legal issues in intercollegiate and professional sport, ethical issues related to sport, and facility and event management.

Review:

This book is the 'how to' book on ticket operations and sales management. Students utilizing this book will be prepared to sell and operate one of the most important revenue streams in sport ticketing. -- --From the foreword by Rick Nichols, owner of Admissions Sport Consulting

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