Who's Buying Apparel

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9781935775027: Who's Buying Apparel

The sixth edition of Who's Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics' 2008 Consumer Expenditure Survey. It examines how much Americans spend on apparel by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, watches, sewing material, laundering, and dry cleaning.
The Consumer Expenditure Survey is a complete accounting of household expenditures. It includes everything from big-ticket items such as homes and cars, to small purchases like laundry detergent and videos. The data in the survey, which does not include expenditures by government, businesses, or institutions, are released two years after they are collected by the Bureau of Labor Statistics.

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About the Author:

The New Strategist editorial staff is headed by editorial director Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine from 1984 to 1990, executive editor of The Boomer Report, and contributing editor to Money magazine. She holds an M.A. in Sociology/Demography from Cornell University.

Review:

The Who's Buying Series is designed for business and academic libraries with clientele interested in marketing research for consumer goods. Based on data from the Bureau of Labor Statistics' Consumer Expenditure Survey, this 14-volume series details how much Americans spend on products and services based on demographics such as age, income, household type, race, region, and education. Each work concludes with a list ranking who spends the most in that book's specific category--basically providing a who-is-the-best-customer list. The books in this series are broken down into specific consumer areas: entertainment, alcoholic and nonalcoholic beverages, apparel, pet products, information products, household furnishings, health care, groceries, travel, transportation, restaurants, and three additional volumes on who's buying by race and Hispanic origin, who's buying by age, and an executive summary of household spending. The books offer convenient and easy access to insights into consumer spending patterns, as well as indications of target markets in each category. --American Reference Books Annual

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