Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management - Softcover
Synopsis
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
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About the Author
Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College’s wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux. He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.
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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
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Wine Business Case Studies : Thirteen Cases from the Real World of Wine Business Management
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Wine Appreciation Guild, Limited, 2014
ISBN 10: 1935879715
ISBN 13: 9781935879718
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Wine Business Case Studies:: Thirteen Cases from the Real World of Wine Business Management
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Board and Bench Publishing, 2014
ISBN 10: 1935879715
ISBN 13: 9781935879718
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Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management
Published by
Board and Bench Publishing, 2014
ISBN 10: 1935879715
ISBN 13: 9781935879718
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Wine Business Case Studies
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Board and Bench Publishing, 2014
ISBN 10: 1935879715
ISBN 13: 9781935879718
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Condition: Muy bueno. : Este libro, publicado en colaboración con el Bordeaux College of Business, aplica la poderosa herramienta de aprendizaje de la pedagogía empresarial a los desafíos únicos de la gestión empresarial del vino. En su interior se encuentran trece casos extraídos de ejemplos reales de éxito y calamidad empresarial por un grupo internacional de respetados estudiosos del negocio del vino. El libro está ilustrado y dirigido a un público general interesado en el mundo del vino y los negocios. EAN: 9781935879718 Tipo: Libros Categoría: Negocios y Economía Título: Wine Business Case Studies Autor: Pierre Mora Editorial: Board and Bench Publishing Idioma: en Páginas: 300 Formato: tapa blanda. Seller Inventory # Happ-2025-09-19-34ad77da
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Wine Business Case Studies : Thirteen Cases from the Real World of Wine Business Management
Published by
Board and Bench Publishing, 2014
ISBN 10: 1935879715
ISBN 13: 9781935879718
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Wine Business Case Studies : Thirteen Cases from the Real World of Wine Business Management
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ISBN 10: 1935879715
ISBN 13: 9781935879718
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Wine Business Case Studies
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ISBN 10: 1935879715
ISBN 13: 9781935879718
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ISBN 13: 9781935879718
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