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Selling Value: Key Principles of Value-Based Selling - Softcover

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9781936354443: Selling Value: Key Principles of Value-Based Selling

Synopsis

FROM DON HUTSON, THE NEW YORK TIMES BESTSELLING COAUTHOR OF THE ONE MINUTE ENTREPRENEUR AND THE ONE MINUTE NEGOTIATOR



We've all heard that in today's marketplace people do business with those they know, like and trust. That means something different today than it did only a few years ago when competition was not as keen and the sales challenges were not quite as stringent as they are today. In Selling Value, we talk about what we need to do to be exceptional at such tasks as:



Performing an exceptional needs analysis


Identifying how your prospect defines value


Keeping your Head Game intact for maximum performance


Learning the skills of active listening


Gaining commitments without pressure


Understanding the differences in people


Mastering adaptability skills


Handling customer concerns


Asking Questions with great expertise


Creating exceptional solutions for clients


Learning how to creatively differentiate your offerings


Prosper through earning loyalty



Read Selling Value today and let Don Hutson show you the way to the next level of success!

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About the Author

Don Hutson career spanning speaking, writing, consulting, and sales has brought him many honors. He worked his way through The University of Memphis, graduating with a degree in Sales. After a successful sales career, he established his own training firm and today is CEO of U. S. Learning based in Memphis, TN.

He has spoken to over half of the Fortune 500, is featured in over 100 training films, and currently addresses some 50 audiences per year. He is the author or co-author of thirteen books, including the number one Wall Street Journal and New York Times best-seller, The One Minute Entrepreneur (with Ken Blanchard).

Don's knowledge and platform experience in selling value, leadership and negotiations have been sought out by companies and associations throughout the free world.

Don was on the Founding Board and is a Past President of The Society of Entrepreneurs. He was also on the Founding Board and is a Past President of the National Speakers Association, and a recipient of its Cavett Award for outstanding achievement. He is a member of Speakers Roundtable, a think tank of twenty thought leaders in training and development, and is also in the Speakers Hall of Fame.

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9780692259122: Selling Value: Key Principles of Value-based Selling

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ISBN 10:  0692259120 ISBN 13:  9780692259122
Publisher: Executive Books, 2015
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Don Hutson
Published by Executive Books, 2014
ISBN 10: 1936354446 ISBN 13: 9781936354443
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