Slingshot: Re-Imagine Your Business Re-Imagine Your Life - Softcover

Burt, Gabor George

Softcover

ISBN 10: 1936487071 ISBN 13: 9781936487073

Publisher: Franklin Green, 2011

Synopsis

Slingshot explores the connection between systematic creativity and smart strategy.

"Slingshot is a great exploration of how to be great in the world!" 

--Jeff Hayzlett, former CMO of Eastman-Kodak, change agent and marketing authority, author of The Mirror Test 

"I am really drawn to Slingshot." 

--Sir Ken Robinson, leading global expert on education and creativity, best-selling author 

"An uplifting and universal blueprint for inventive thinking." 

--Chip Conley, founder and executive chairman of Joie de Vivre, second largest boutique hotel company in the U.S., acclaimed author

"This book helps us unleash the vast potential of regained creativity and apply it in business, art, and other pursuits of our adult life." 

--Erno Rubik, inventor of the Rubik's Cube (the world's best-selling toy) 

"Slingshot is like looking at things through the other end of a telescope." 

--Dave Stewart, legendary musician and fearless innovator 

"Slingshot opens up possibilities - no preconceptions, no boundaries." 

--Jonathan Hornby, director of worldwide marketing, SAS (voted America's best company to work for) 

"Slingshot helps to understand how much you need to find new solutions." 

--Barbara Kuit, co-architect of the world's tallest tower 

"This is a rare book. Playful yet informed, creative and proven." 

--Rob Bell, spiritual pioneer and best-selling author, on TIME's "100 Most Influential People" list 

"Slingshot enables the critical link between creativity and effective application." 

--Dudley 'Tal' Stokes, 4-time Olympian, founding member of the Jamaican Bobsled Team, entrepreneur 

"I love defying conventional wisdom. Great spirit to this book." 

--Richard Lobel, executive vice president, CBS Radio 

"The concepts of Slingshot come at a time when we must learn to re-tap our imaginations!" 

--Evan Farmer, visionary artist and television personality

What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life. 

Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity: the Slingshot Framework.

Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it. 

Re-enforcing the book's message, brilliant illustrations by children accompany the text from beginning to end, while original music and toy slingshots provide readers with a truly multi-sensory experience.

About this title

About the Author

Gabor George Burt is the global authority on re-imagining boundaries and author of the book Slingshot. A mastermind of innovation,creativity and strategy, Gabor enables individuals and organizations to overstep perceived limitations and to carve out successful growth strategies.His Slingshot Framework is at the forefront of global innovation. See slingshotliving.com

The foundation for Slingshot is Gabor's work as a leading expert of Blue Ocean Strategy, the new millennium's most influential business strategy approach.  He contributed case study material to the worldwide bestselling book of the same name, and originated the most popular blog on the topic.

Gabor is actively involved in shaping strategy for a diverse group of international clients ranging from top multinationals& governments to start-ups & NGOs, and leads by example through his own initiatives.

Gabor is named on a list of Top Visionaries, among numerous prominent appearances he gave the opening presentation at the World Marketing Forum, and was the architect and host of the Forum for Partnership in the Americas - a gathering of business and government leaders. In media, he hosted a national radio series in the U.S., writes articles for leading business publications, and is interviewed on major television, radio and newspaper networks.

Gabor holds a BA in psychology and economics from Amherst College as well as an MBA from INSEAD, France.

From the Back Cover

It may be hard to believe, but all of us were children once. And as children, we all experienced the sense of elation and accomplishment from inventing our own games – making use of random props and terrain to choreograph a customized pastime that was a blast to play. There was virtually no limit to what we could play and where. So what if we could re-ignite our childhood creativity, and de-construct our realm of acquired assumptions in the process? It would not only be disarmingly fun, but deeply meaningful in guiding our strategic thinking.

Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our imagination was gradually reigned in, and our thinking eventually settled within the accepted boundaries of conventionality. It seems that our intellectual comfort zone has shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of adult perception. All is not lost, however. We just need the right framework to re-engage our childhood creativity: the Slingshot Framework.

Re-enforcing the book’s message, wonderful children illustrations accompany the text from beginning to end, while original music, toy slingshots and interactive forums (accessible via the book’s website) provide readers with a truly multi-sensory experience.

Excerpt. © Reprinted by permission. All rights reserved.

The premise of the book is that continuous innovation is both necessary and exhilarating, and that we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our imagination was gradually reigned in, and our thinking eventually settled within the accepted boundaries of conventionality. It seems that our intellectual comfort zone has shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of adult perception.

Edition details

• Publisher: Franklin Green
• Publication date: 2011
• Language: English
• ISBN 10: 1936487071
• ISBN 13: 9781936487073
• Binding: Paperback
• Number of pages: 256