Appreciation Marketing: How to Achieve Greatness Through Gratitude

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9781936677078: Appreciation Marketing: How to Achieve Greatness Through Gratitude
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Did you ever wonder what makes the superstars of your industry the superstars of your industry? Does it frustrate and mystify you that your competition seems to always remain one step ahead? Do you seem to be on a never-ending quest for a competitive edge in the marketplace? It might just be time to re-invent yourself and the answer is a lot simpler than you think. This book is filled with stories, ideas, and suggestions that will allow you to formulate what we call an Appreciation Marketing Strategy, in your business and/or personal life. There are tiny adjustments you can make to your everyday routine that will begin to pay dividends immediately. Today we live in a Google world. Whatever product you sell, or service you provide, can be found online for cheaper in just ten seconds. So why would anyone ever do business with you? The answer is simple. Because they like you. Because they have a relationship with you. In today's fast-paced world we've become so automated that we've decided a text message is sufficient to say thank you. We communicate through cyberspace. We've become desensitized. It's time to put the human touch back into your life. THAT, is APPRECIATION MARKETING™.

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About the Author:

Dr. Steven Covey says that one of the best ways to learn a principle is to teach it. It is on that million dollar advice that Curtis and I ask that you pass this knowledge along to your staff, your associates, your friends, your families and everyone you come in contact with. The best way, of course, to teach gratitude principles is to practice them regularly. If you formulate and commit to following your own personal Gratitude Habit, you will naturally become an an example to others through your own actions. If you smile at someone, someone smiles back. If you do a good deed, someone will do one in return. If you remember birthdays, people will remember yours. If you care, others will care as well. It's all in your hands now. Remember, the opposite laws apply to these principles as well. What you give out is what you get back. If you've been relatively appreciative already, then you can hit the ground running. But it doesn't matter how far gone you might be, it's never too late to appreciate! Are you ready? Let's see what you're made of!

Review:

If you're looking for (i.e., if your success depends on having) the latest, greatest marketing advantage of all time, it's appreciation marketing. And Tommy Wyatt and Curtis Lewsey just wrote the book on it. It is superb. --John Milton Fogg, author of The Greatest Networker in the World

I built an international company strictly on the principles of giving. There is no question that what you give out is what you get back. Tommy and Curtis are correct. If you are a person who appreciates others and expresses gratitude, then it will come back to you in your business and personal life. --Dr. Ivan Misner, Founder of BNI and NY Times Best-selling Author

My family built its entire business on the principle of appreciation and gratitude. Tommy and Curtis don't just hug their customers, they hug everybody! Their message isn't only refreshing, it's essential to success in today's marketplace. --Jack Mitchell, CEO Mitchell's Richard's Marsh's, Author of Hug Your Customers

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