Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency focused solely on the 50-plus markets. Together, they provide the insight you need to forge profitable, lasting relationships between your brand and the powerful boomer consumer.
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Book Description Book Condition: Good. May have some shelf-wear due to normal use. Bookseller Inventory # 0KVBKG00376H
Book Description LINX, Corp. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G1936961253I3N00
Book Description LINX, Corp. PAPERBACK. Book Condition: Fine. 1936961253 This copy is clean and unmarked with a tight spine and no wear. Purchase of this item will help support the programs and collections of the Johnson County (Kansas) Library. Bookseller Inventory # 307842