Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom

3.8 avg rating
( 5 ratings by Goodreads )
 
9781937504519: Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
View all copies of this ISBN edition:
 
 

Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto!

This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II "the essential guide to marketing to Hispanics in the United States." Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014.

"synopsis" may belong to another edition of this title.

About the Author:

Chiqui Cartagena is vice president of Corporate Marketing for Univision Communications Inc., where she is responsible for developing and implementing corporate marketing strategies, positioning Univision's broad portfolio of brands and creating proprietary consumer research. Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America's most successful Spanish-language consumer magazines, including People en Espaņol and TV Guide en Espaņol. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.In 2012, Ms. Cartagena received the ADCOLORŪ Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. Her first book, Latino Boom! Everything You Need to Know to Grow Your Business in the US Hispanic Market, was published by Random House (Ballantine Books) in November 2005. Ms. Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and is a graduate of the University of Miami.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Chiqui Cartagena
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Quantity Available: 2
Seller:
Grandisbooks
(Neptune, NJ, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # 314DWN000G4D

More information about this seller | Contact this seller

Buy New
US$ 8.54
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds

2.

Cartagena, Chiqui
Published by Hybrid Global Publishing
ISBN 10: 1937504514 ISBN 13: 9781937504519
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Hybrid Global Publishing. PAPERBACK. Condition: New. 1937504514 Ships promptly from Texas. Seller Inventory # Z1937504514ZN

More information about this seller | Contact this seller

Buy New
US$ 12.54
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

3.

Chiqui Cartagena
Published by Hybrid Global Publishing (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Hybrid Global Publishing, 2013. Condition: New. book. Seller Inventory # M1937504514

More information about this seller | Contact this seller

Buy New
US$ 18.72
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

4.

Cartagena, Chiqui
Published by Worthy Shorts 3/25/2013 (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Worthy Shorts 3/25/2013, 2013. Paperback or Softback. Condition: New. Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom. Book. Seller Inventory # BBS-9781937504519

More information about this seller | Contact this seller

Buy New
US$ 24.52
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Chiqui Cartagena
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Quantity Available: 5
Seller:
ReadWhiz
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # ria9781937504519_ing

More information about this seller | Contact this seller

Buy New
US$ 25.93
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Chiqui Cartagena
Published by Hybrid Global Publishing (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Hybrid Global Publishing, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II the essential guide to marketing to Hispanics in the United States. Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014. Seller Inventory # APC9781937504519

More information about this seller | Contact this seller

Buy New
US$ 26.61
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Chiqui Cartagena
Published by Hybrid Global Publishing (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Hybrid Global Publishing, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II the essential guide to marketing to Hispanics in the United States. Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014. Seller Inventory # APC9781937504519

More information about this seller | Contact this seller

Buy New
US$ 27.49
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

8.

Chiqui Cartagena
Published by Hybrid Global Publishing (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Hybrid Global Publishing, 2013. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consumer, pronto! This Hispanic marketing book is concisely written and full of data about the growing Latino community. In fact, leaders in Hispanic marketing are calling Latino Boom II the essential guide to marketing to Hispanics in the United States. Beyond the mind-boggling numbers, this book gives readers insights on how to approach the unique Latino consumer with important information on best-in-class organizational structures for marketing departments, Hispanic advertising best-practices -- including a roadmap to Total Market Strategy -- and invaluable information on the importance of Hispanic culture in America, Latino identity, language usage and how it affects media consumption. Latino Boom II helps marketers understand the impact the Hispanic community is already having in the United States and shows them how to capitalize on their Hispanic opportunity in order to get a fair share of Hispanic buying power which is expected to exceed $1.3 Trillion by 2014. Seller Inventory # LIE9781937504519

More information about this seller | Contact this seller

Buy New
US$ 30.44
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Chiqui Cartagena
Published by Worthy Shorts (2013)
ISBN 10: 1937504514 ISBN 13: 9781937504519
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Worthy Shorts, 2013. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781937504519

More information about this seller | Contact this seller

Buy New
US$ 28.48
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

10.

Cartagena, Chiqui
Published by Hybrid Global Publishing
ISBN 10: 1937504514 ISBN 13: 9781937504519
New PAPERBACK Quantity Available: > 20
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Hybrid Global Publishing. PAPERBACK. Condition: New. 1937504514 Special order direct from the distributor. Seller Inventory # ING9781937504519

More information about this seller | Contact this seller

Buy New
US$ 27.95
Convert currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book