Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 - Softcover

Buyer, Lisa

Softcover

ISBN 10: 1938886852 ISBN 13: 9781938886850

Publisher: Jetlaunch, 2013

Synopsis

2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, 100+ actionable tips, and hundreds of curated resourcesIf you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you’ll want to buy the third edition with nine new power-packed chapters includingSnapchat for BrandsInstagram PR SecretsLinkedIn PR SecretsPinterest PR SecretsSocial Customer ServiceVisual PR SecretsLive Streaming Video Podcasting for Public RelationsDigital Detox SecretsSocial PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It’s a brave new world and Social PR Secrets lights the match where most burn out.PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.Here’s what you’ll learn: -How to get more publicity and exposure using the social media networks -Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon -How to snag top, optimized public relations and social media content-How media relations and press releases have changed, and what you need to do about it-How to leverage social customer service #FTW (For the Win!)-The crucial secrets to using visuals in social media and public relations-Gain access to a curated list of image sources that goes far beyond the same old boring stock photography-How and why to measure what mattersYou'll learn all of these Social PR Secrets and more!

About this title

About the Author

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.

Edition details

• Publisher: Jetlaunch
• Publication date: 2013
• Language: English
• ISBN 10: 1938886852
• ISBN 13: 9781938886850
• Binding: Paperback
• Number of pages: 400