Gartner and the Magic Quadrant: A Guide for Buyers, Vendors and Investors

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9781939731128: Gartner and the Magic Quadrant: A Guide for Buyers, Vendors and Investors
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Why Understanding Gartner is So Important Gartner is the most influential IT analyst firm in the world. Their approval can make or break a vendor in an application category, or at the very least control their growth. Gartner has been behind most of the major IT trends for decades. However, many people read Gartner reports without understanding how Gartner works, how it comes by its information, its orientation, or even the details behind the methods it uses for its analytical products. All of this and more is explained in this book.

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From the Author:

Who is This Book For? This book is beneficial for anyone who wants to thoroughly understand Gartner. It can help those that subscribe to Gartner understand the reports created by Gartner, and can help those who are considering subscribing to Gartner and those who intend to partner with Gartner. Table of Contents

  • Chapter 1: Introduction
  • Chapter 2: An Overview of Gartner
  • Chapter 3: How Gartner Makes Money
  • Chapter 4: Comparing Gartner to Consumer Reports, the RAND Corporation, and Academic Research
  • Chapter 5: The Magic Quadrant
  • Chapter 6: Other Analytical Products Offered by Gartner
  • Chapter 7: Gartner's Future and Cloud Computing
  • Chapter 8: Adjusting the Magic Quadrant
  • Chapter 9: Is Gartner Worth the Investment?
  • Chapter 10: Conclusion
  • Appendix a: How to Use Independent Consultants for Software Selection
  • Appendix b: What Does the History of Media Tell Us About This Topic
  • Appendix c: Disclosure Statements and Code of Ethics

From the Inside Flap:

What You Can Expect from the BookIf you want to get more out of your Gartner research subscription, this book is for you! Whether you are a software buyer, a large or small vendor, or are wondering how Gartner can help you make better investment decisions, this book will give you new insights to Gartner's research. By studying the methodology behind such popular analytical tools as the Magic Quadrant, you will understand how a vendor earned its rating and whether or not the ratings are justified! Starting with the history of Gartner and how it compares to other IT analyst firms, this book gives a realistic assessment of the value of Gartner research to a company and provides ideas about other resources that could complement Gartner's analysis. You will also have the tools to level the playing field between large, medium and small vendors when using Gartner's analysis in selecting software. By reading this book, you will: 

  • Evaluate whether or not a Gartner subscription is of value to your company 
  • Adjust the Magic Quadrant to get a more realistic assessment of large and small vendors and their products 
  • Increase the value of your interactions with Gartner analysts 
  • Understand Gartner's biases and how Gartner makes money, and how this impacts its research results 
  • Appreciate the effects of cloud computing on Gartner, and why it matters to you 
  • Choose consulting services with confidence 
  • Assess the value of Gartner's other analytical products to your business
A Book Based in RealityThe book provides many examples from real life project experiences, the emphasis being on the reality of IT projects.Interconnected to Web InformationIn order the keep the book at a manageable and easily readable length, the book also provides numerous links out to the SCM Focus site, where supporting articles allow readers to get into more detail on topics that interest them.

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Book Description Scm Focus, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.If you want to get more out of your Gartner research subscription, this book is for you! Whether you are a software buyer, a large or small vendor, or are wondering how Gartner can help you make better investment decisions, this book will give you new insights to Gartner s research. By studying the methodology behind such popular analytical tools as the Magic Quadrant, you will understand how a vendor earned its rating and whether or not the ratings are justified! Starting with the history of Gartner and how it compares to other IT analyst firms, this book gives a realistic assessment of the value of Gartner research to a company and provides ideas about other resources that could complement Gartner s analysis. You will also have the tools to level the playing field between large, medium and small vendors when using Gartner s analysis in selecting software. By reading this book, you will: Evaluate whether or not a Gartner subscription is of value to your company Adjust the Magic Quadrant to get a more realistic assessment of large and small vendors and their products Increase the value of your interactions with Gartner analysts Understand Gartner s biases and how Gartner makes money, and how this impacts its research results Appreciate the effects of cloud computing on Gartner, and why it matters to you Choose consulting services with confidence Assess the value of Gartner s other analytical products to your business. Seller Inventory # APC9781939731128

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Book Description SCM Focus. Paperback. Condition: New. 182 pages. Dimensions: 9.2in. x 7.5in. x 0.4in.If you want to get more out of your Gartner research subscription, this book is for you! Whether you are a software buyer, a large or small vendor, or are wondering how Gartner can help you make better investment decisions, this book will give you new insights to Gartners research. By studying the methodology behind such popular analytical tools as the Magic Quadrant, you will understand how a vendor earned its rating and whether or not the ratings are justified! Starting with the history of Gartner and how it compares to other IT analyst firms, this book gives a realistic assessment of the value of Gartner research to a company and provides ideas about other resources that could complement Gartners analysis. You will also have the tools to level the playing field between large, medium and small vendors when using Gartners analysis in selecting software. By reading this book, you will: Evaluate whether or not a Gartner subscription is of value to your company Adjust the Magic Quadrant to get a more realistic assessment of large and small vendors and their products Increase the value of your interactions with Gartner analysts Understand Gartners biases and how Gartner makes money, and how this impacts its research results Appreciate the effects of cloud computing on Gartner, and why it matters to you Choose consulting services with confidence Assess the value of Gartners other analytical products to your business This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781939731128

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