Maximizing Internal Communication

 
9781940984261: Maximizing Internal Communication
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FINALLY: How to Get Through to Employees

Employees today are drowning in information but thirsting for clarity and purpose. With the right internal communications strategies and best practices, you can create a highly effective internal communications program and engage employees in your organization's success.

This books shows you how to:

  • Create tools to stay on time, on budget and on brand.
  • Choose the right communication channels to reach and engage employees.
  • Craft strategic communication plans that produce results that matter.
  • Find an authentic and credible organizational tone that inspires employees.
  • Promote employee benefits so offerings are used appropriately and valued highly.
  • Use effective crisis communications so your organization recovers quickly.
  • Lead successful initiatives to ensure change is adopted quickly.
  • Evaluate your communication efforts and measure employee engagement.
If you are an internal communications, human resources, public relations or business communication professional, let this book show you how to turn heads, win hearts, engage employees and get results.

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About the Author:

Paul Barton, ABC, is an author, professional speaker, employee communication expert and entrepreneur. He has been passionate about internal communication for more than 20 years and has led highly successful internal communication teams at Hawaiian Airlines, PetSmart, America West Airlines (now American Airlines), Phelps Dodge Corp. (now Freeport-McMoRan), and Arizona Public Service. As a long-time member of the International Association of Business Communicators (IABC), Paul has won numerous IABC awards for his work, and he has earned the association's Accredited Business Communicator (ABC) designation. He has been a highly rated speaker by audiences at IABC, the Public Relations Society of America (PRSA), the Advanced Learning Institute (ALI), World at Work, and the Employee Benefit Research Institute (EBRI). Paul holds a Bachelor of Science degree in Journalism and Mass Communication from Iowa State University and a Master of Arts in Communication from Hawaii Pacific University in Honolulu.

Review:

Paul Barton has a firm understanding of human nature grounded in decades of experience across industries. He knows as well as anyone how to connect the executive s mind with the employees hearts. He understands how leaders can propel an organization forward through clear, inspirational communication, and how poor communication can derail even the best of intentions. Paul relentlessly champions the idea that the best path to organizational success is communicating effectively with employees at every level not just talking at them, but listening and learning through an ongoing process. So many companies get this wrong, and their execution falls short as a consequence. They could benefit from reading Maximizing Internal Communication and thinking through how having a great communications strategy that is respectful of employees and brings them along with your vision and direction can make a huge difference. --~ Mike Bennett, Vice President, Communications, Honeywell Performance Materials and Technologies

I've had the great fortune of working side-by-side with Paul Barton at three major companies in the trenches and at the highest levels tackling some of the most complex communication challenges imaginable. If you're looking for ways to bring purpose and vitality to your internal communication function and see your employees respond in ways you didn't think possible, then you too will want him by your side with Maximizing Internal Communication. --~ Bruce Richardson, Vice President, Corporate Communications, PolyMet Mining Corp.

If you want to learn how to use internal communication to drive business results, read this book. Paul Barton is THE expert in internal communication, and the wisdom he imparts in Maximizing Internal Communication will change the way you think about communication theory, internal communication strategies and how to use them to produce meaningful, measurable benefits for employees and the bottom line. --~ Lynne Boschee, APR, President of Calpurnia Communications and former Vice President, Corporate Communications, PetSmart

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