I, Mammal: How to Make Peace With the Animal Urge for Social Power

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9781941959008: I, Mammal: How to Make Peace With the Animal Urge for Social Power
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Do you feel like people are putting you down?
The frustration can ruin an otherwise good life. It feels real until you know how the mammal brain works. Animals seek the one-up position to get more food and mating opportunity. Natural selection built a brain that seeks the one-up position as if your life depends on it. You seek it too. This book shows you how to make peace with this frustrating impulse.

SEROTONIN AND SOCIAL POWER
The mammal brain rewards you with the good feeling of serotonin when you gain a position of strength. But the serotonin is soon metabolized and you have to do more to get more. This is why people are so busy seeking social power.
Serotonin is not aggression. It’s the calm pleasure of knowing you can meet your needs. Imagine a chimpanzee who dominates its group mates. The chimp may share bananas, but everyone know who’s in charge.

We don’t intend to think this way, but our neurochemicals are controlled by brain structures inherited from earlier mammals. When you understand the social rivalry of the animal world, you can navigate the social rivalry in your world.
This book shows you how:

  • you got wired to seek social power in ways you got it in youth
  • your threat chemicals are triggered by the one-down position
  • “junk status” lures you with fast serotonin boosts
  • you can rewire your brain to enjoy serotonin without junk status
Our appetite for social power is as natural as our appetite for food and sex. In fact, social comparison is more primal that food and sex because an animal always compares its strength to others before reaching for a reward.

It’s not easy being mammal!
You may say you’re for “equality,” but if you filled a room with people who said that, a status hierarchy would soon form based on how hard each person insists. That’s what mammals do! If you're upset about this all the time, you will ruin your life. You can learn to accept yourself and others. You can enjoy life as a mammal among mammals.

In the human world, we give this primal impulse many names: pride, ego, self-confidence, assertiveness, competitiveness, arrogance, one-upping, status, power, importance, dominance, manipulativeness, being special, winning, feeling superior, as well as getting recognition, respect, approval, or attention. We see it critically when others seek social power, but when we seek it ourselves, or our herd-mates seek it, we think we’re just trying to survive.

The mammal brain cannot process language so it can't tell your verbal brain why it feels this way. Your mammal brain and your verbal brain are literally not on speaking terms. When you understand the mammal brain, you can find your power over your serotonin.

The point is not that we should seek social power. The point is that we do, and we suffer over minutia as a result. You can learn to stimulate your serotonin without being a jerk. But you have to get real about your impulses to do that.

Mammals live in groups for protection from predators, but group life is frustrating. You see others get better mating opportunity and foraging spots. It feels like a threat to your survival, which triggers cortisol (the stress chemical).

Your brain strives urgently to relieve cortisol and stimulate serotonin. It loves whatever works. “Junk status” works. You may find yourself addicted to habits that boost your social power in the short run but harm you in the long run. This book helps free you from such addictions.

Nothing is wrong with us!
We are mammals. We restrain our impulses a lot. You can celebrate how well we do with the equipment we have instead of constantly finding fault with people. You can learn to relax about your social position instead of being a prisoner of “junk status.”

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About the Author:

Loretta Graziano Breuning, PhD is Founder of the Inner Mammal Institute and author of Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. She’s Professor Emerita of Management at California State University, East Bay.

As a teacher and mom, Loretta was not convinced by prevailing theories of human motivation. Then she learned about the brain chemistry we share with earlier mammals, and everything made sense. So she began creating resources to help people manage their inner mammal. Her work has helped thousands of people rewire themselves for more happy chemicals.

Her work has been featured on Forbes, NPR, Fox, the Wall Street Journal, NBC, Psychology Today, Cosmopolitan, Inc, Men’s Health, Fast Company, Dr Oz, Men’s Health, and Real Simple. She has been interviewed on a large number of podcasts, including James Altucher, Brainfluence, Recovery Unscripted, YogaBody, FatburningMan, and Primal Blueprint. She has spoken at the International Coach Federation, the Latin American Positive Psychology Network, the Relational Center, and Imagery International. Her books have been translated into Spanish, Russian, Chinese, Arabic, French and Turkish.

Dr. Breuning holds a BS from Cornell University and a PhD from Tufts University. She's married with two children who are tax-paying adults. In her free time she likes to visit historic places and watch Spanish and French videos while exercising.

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9781453750469: I, Mammal: How to Make Peace With the Animal Urge for Social Power

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Book Description Loretta Graziano Breuning, 2011. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. We have inherited a brain that seeks respect and attention as if your life depended on it. The mammal brain rewards you with the nice calm feeling of serotonin when you get respect and attention. But serotonin is quickly metabolized and you have to do more to get more. Each brain tries to get it in ways that worked before because past serotonin surges built a pathway in your brain. This is why mammals are so eager for social power, and see obstacles to social power as survival threats. Mammals live in groups for protection from predators, but group life is frustrating. Higher-status individuals end up with better mating opportunity and foraging spots. You are not trying to spread your genes, but natural selection built a brain that rewards you with a good feeling when you do things that promote your genes. Our appetite for status is as natural as our appetite for food and sex. This is why junk status gets people s attention. This book shows you how to enjoy serotonin without the frustrations of an endless quest for social power. You may say you re against status, but if you filled a room with people who said that, a status hierarchy would soon form based on how hard each person insists. You would never think this in words, but the mammal brain works with neurochemicals instead of words. Your neurochemical ups and downs make sense when you know how social power promotes survival in the animal world. Nothing is wrong with us. We are mammals. We work hard to restrain these urges, and we can celebrate how well we do with the mental equipment we ve got instead of focusing on our flaws. The mammal brain evolved to promote survival through social alliances. It equips a mammal to live alongside stronger and weaker individuals. It constantly compares itself to those around it. If it sees itself in the position of weakness, it releases cortisol ( the stress chemical ), which motivates it to hold back to avoid conflict. If it sees itself in the position of strength, it releases serotonin and yields to the impulse to meet its needs. We humans feel this dynamic constantly, which is why we have so many words for it: ego, competitiveness, pride, respect, one-upping, self-confidence, attention-seeking, social dominance, arrogance, social-climbing, assertiveness, manipulative, ambitious, oppositional. We can finally make sense of our hybrid brain thanks to an accumulation of research in animal science and neuroscience. It s not easy being mammal! The urge for social power is easy to see in others, especially your social rivals. It s hard to accept in yourself and your social allies. You can wire yourself to stimulate your serotonin without being a jerk. When you understand your inner mammal, you can learn to relax about your social position instead of being a prisoner of junk status. What a relief!. Seller Inventory # AAV9781941959008

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Book Description Loretta Graziano Breuning, 2011. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.We have inherited a brain that seeks respect and attention as if your life depended on it. The mammal brain rewards you with the nice calm feeling of serotonin when you get respect and attention. But serotonin is quickly metabolized and you have to do more to get more. Each brain tries to get it in ways that worked before because past serotonin surges built a pathway in your brain. This is why mammals are so eager for social power, and see obstacles to social power as survival threats. Mammals live in groups for protection from predators, but group life is frustrating. Higher-status individuals end up with better mating opportunity and foraging spots. You are not trying to spread your genes, but natural selection built a brain that rewards you with a good feeling when you do things that promote your genes. Our appetite for status is as natural as our appetite for food and sex. This is why junk status gets people s attention. This book shows you how to enjoy serotonin without the frustrations of an endless quest for social power. You may say you re against status, but if you filled a room with people who said that, a status hierarchy would soon form based on how hard each person insists. You would never think this in words, but the mammal brain works with neurochemicals instead of words. Your neurochemical ups and downs make sense when you know how social power promotes survival in the animal world. Nothing is wrong with us. We are mammals. We work hard to restrain these urges, and we can celebrate how well we do with the mental equipment we ve got instead of focusing on our flaws. The mammal brain evolved to promote survival through social alliances. It equips a mammal to live alongside stronger and weaker individuals. It constantly compares itself to those around it. If it sees itself in the position of weakness, it releases cortisol ( the stress chemical ), which motivates it to hold back to avoid conflict. If it sees itself in the position of strength, it releases serotonin and yields to the impulse to meet its needs. We humans feel this dynamic constantly, which is why we have so many words for it: ego, competitiveness, pride, respect, one-upping, self-confidence, attention-seeking, social dominance, arrogance, social-climbing, assertiveness, manipulative, ambitious, oppositional. We can finally make sense of our hybrid brain thanks to an accumulation of research in animal science and neuroscience. It s not easy being mammal! The urge for social power is easy to see in others, especially your social rivals. It s hard to accept in yourself and your social allies. You can wire yourself to stimulate your serotonin without being a jerk. When you understand your inner mammal, you can learn to relax about your social position instead of being a prisoner of junk status. What a relief!. Seller Inventory # AAV9781941959008

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Book Description Inner Mammal Institute. Paperback. Condition: New. 312 pages. Dimensions: 8.0in. x 5.2in. x 0.7in.Mammals seek dominance because it stimulates their happy chemicals. An appetite for status develops as naturally as the appetite for food and sex. Status hierarchies emerge spontaneously as each individual strives to meet their needs and avoid harm. You would never think this way in words, but your mammal brain uses neurochemicals instead of words. When you understand the private lives of animals, your neurochemical ups and downs make sense. You have inherited the operating system that helped mammals thrive for millions of years. Nothing is wrong with us. We are mammals. You may say youre against status. But if you filled a room with people who said they were anti-status, a hierarchy would soon form based on how anti-status they are. Thats what mammals do. Our neurochemical ups and downs make sense when you look at the private lives of animals. The field notes of a primatologist are eerily similar to the lyrics of a country western song. A biology textbook resembles a soap opera script. The mammal brain cannot put its reactions into words, so the human cortex struggles to make sense of the limbic system its attached to. We can finally make sense of our hybrid brain thanks to an accumulation of research in animal science and neuroscience. The frustrations of social hierarchies are not caused by our society. We are simply heirs to the brain that helped mammals thrive for two hundred million years. Its not easy being human with a mammalian operating system. But when you understand the neurochemistry of mammals, you can stop focusing on our flaws and simply celebrate how well we do with the mental equipment weve got. Mammals live in groups for protection from predators, but group life can be frustrating. Some herd mates always seem to get the best mating opportunities and foraging spots. Fortunately, the mammal brain evolved to handle this. It releases stress chemicals when a mammal needs to hold back to avoid conflict. And it emits happy chemicals- serotonin, dopamine, oxytocin and endorphins, when a mammal sees a way to forge ahead and meet its needs. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781941959008

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