Increasing Point Of Purchase Sales: A Step By Step Guide

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9781942136002: Increasing Point Of Purchase Sales: A Step By Step Guide

What can be achieved with this book?

The four steps to increasing sales at the point of purchase provided here are a guide to implementing a program that will generate a win, win, win result for your company, your sales partners, and consumers by converting sales people into brand ambassadors.

  • Change the attitude and behavior of salespeople so they become brand ambassadors for your company's products.
  • Effectively transfer product knowledge to your salesforce, building confidence and self esteem.
  • Train salespeople on proper methods of customer engagement that will increase sales.
  • Change "selling the customer" to "influencing the customer to make the right purchase decision through a recommendation".
  • Increase motivation to increase sales.
  • Positive purchase experiences increase customer satisfaction.
  • Create customer loyalty and repeat sales.
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