Processed In America: How the Food Industry Has Increased Obesity by Lowering Prices

9781942761358: Processed In America: How the Food Industry Has Increased Obesity by Lowering Prices

The Diet Wheel of Death

Have you ever taken a walk around the Health, Fitness, & Diet section in your local bookstore? Shelf upon shelf of books, each promising to give you the body you want, an end to your health problems, and the secret answers "they" don't want you to know. Or maybe you've been on the rollercoaster for a long time, flitting from this diet to that diet, always excited that you've finally found the answer. You avoided fat. You traded butter for margarine because saturated fat is horrible. Whole grain this. Low-fat that. Low-carb. No carb. Paleo. Vegan. It worked... until it didn't.

There’s Got to Be a Better Way

Maybe you’re sick of losing weight on a diet only to gain it all back—and then some. Maybe you’re sick of avoiding family dinners or meals out with friends because you know there won’t be “safe” foods there that align with your diet du jour. Or maybe you’re just sick of dieting altogether and wish you could just go back to eating food. Well, the short answer is you can! The journey of dismantling all the diet propaganda you’ve been brainwashed with might be a bit trickier, though.

Kill Your Diet Before It Kills You

That’s where Scott Kustes comes in. A former paleo “diet loon,” Kustes has dug deep into the American health obsession in Processed in America, the first book in his Kill Your Diet series. This series of books takes a good hard look at the world of dieting, the ways that it's become mainstream, and the reasons that you should Kill Your Diet and start to live a healthy life without constant concerns. Break down the arguments and look at all of the ways that the cult of wellness is constantly picking at you, keeping you in a state of constant concern about your health. Finally learn how to leave behind the diet culture to be happy and healthy without spending your time worrying about it.

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About the Author:

Scott Kustes is a world traveler who speaks Spanish better than most gringos and can milk a goat. He has camped in Alaska, swum with sharks in The Galapagos, and ridden a bike down the world’s most dangerous road in Bolivia.

Always an athlete, Scott took to the world of crazy diets and excessive exercise quickly, becoming one of the first Paleo bloggers. He battled tendinitis in both elbows, two shoulder surgeries, a bout with shingles, and horrendous shin splints during his years evangelizing the wonders of avoiding a long list of tasty foods, exercising like mad, and “optimizing” his health.

After driving 40,000 miles around the US, seeing how people that aren’t health nuts live, he came to his senses. Now he writes about issues of food politics and global health, taking a nuanced view of human health that includes people who can’t afford magic coffee beans and who don’t want to eat cauliflower tortillas.

Not sure where to begin? Scott’s “Kill Your Diet” series helps you free your mind of the bad ideas and claims of the health industry so you can enjoy fresh-baked brownies again.

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