The Book of Change: Make the changes you want, and make them stick - Softcover

Steidl, Dr Peter

9781974626533: The Book of Change: Make the changes you want, and make them stick

Softcover

ISBN 10: 1974626539 ISBN 13: 9781974626533

Publisher: CreateSpace Independent Publishing Platform, 2017

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We all know it’s hard to change our behavior, whether we’re trying to break a bad habit or create positive new ones. Making a permanent change for the better is one of the hardest things anyone can try to do. The Book of Change explains why, and what you can do about it. The Book of Change explains how your brain is wired to make you hold on to your current behaviors, with your nonconscious mind undermining your rational choices and decisions. This is why good intentions are not enough. It also describes seven key drivers of unwanted behavior: 1. Seeking dopamine (the feel-good neurotransmitter) 2. Bad habits 3. Chronic stress 4. Lack of willpower 5. Procrastination and the fear of failure 6. Uncertainty 7. Perfectionism and how you can tackle these specific issues to make the changes you want to make. Finally, The Book of Change outlines the Seven Golden Rules of Change: 1. Don’t do anything you can’t maintain long term 2. Reward yourself 3. Decide up-front what you are – and aren’t – going to change 4. Don’t lose touch with your body 5. Enlist supporters 6. Gather relevant knowledge 7. Don’t try too many things at the same time The Seven Golden Rules will help you stop your nonconscious from sabotaging your rational decision to change and increase your chances of success.

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About the Author

Dr Peter Steidl is a brand and marketing consultant and recognized behavioral management expert who works with leading corporations globally. He has an MBA and PhD from Vienna University and has lived and worked in Austria, Germany, the United Kingdom and Australia. The author of several books, Peter is committed to sharing his insights about how the brain works with anyone who is interested in applying this new information in a practical way to get the most out of their lives. Peter can be contacted via LinkedIn or email peter@neurothinking.com

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