Hacking Music: The Music Business Model Canvas - A Collection of Strategic Frameworks for the New Music Marketplace. - Softcover

Wade Sutton; John Pisciotta

Softcover

ISBN 10: 1975626435 ISBN 13: 9781975626433

Publisher: Jetpack Ventures, 2018

Synopsis

Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label ... and their machinery, belief and investment would launch the artist into the realms of radio and touring.

Now, various and often conflicting opportunities float in what have become cloudy waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.

Times have changed, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.

Hacking Music has one singular mission - empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:

Strategic Planning and Execution
Developing “Supersongs”
Team Building
Platform and Content Development
Lean Music Methodology
Industry and Publishing Business Models

Hacking Music is a book that you do, not just to get you to a record deal, but to get you through a record deal. Hacking Music takes the artist “behind the curtain” and shares the concepts and systems used daily by industry professionals and authors John Pisciotta of Jetpack Artist Ventures and Wade Sutton of Rocket to the Stars Artist Services that will bring you back to this book again and again as you build your career.

About this title

About the Author

WADE SUTTON
Rocket to the Stars Artist Services

With clients in major cities like Nashville, New York, London, and Toronto, Rocket to the Stars' Wade Sutton utilizes more than twenty years of professional radio, journalism, and music industry experience to help artists in all aspects of their careers. His strategies have been featured on top websites for independent musicians such as CD Baby and Disc Makers. Wade's previous book, The $150,000 Music Degree, was co-authored with former Taylor Swift manager Rick Barker and Wade was a featured speaker at the 2018 Music Entrepreneur Conference at Harvard University. He is also the host of The Six Minute Music Business Podcast which can be heard on iTunes, Google Play, TuneIn and Stitcher.

JOHN PISCIOTTA
Executive Producer - Jetpack Artist Ventures

John Pisciotta is the managing director of Jetpack Artist Ventures, a Nashville-based venture studio accelerating high-potential media properties, both iconic and developing, across the divisions of recording, music publishing, artist services, and artist management. In addition to raising substantial capital for artists, Pisciotta's work with Jetpack has helped client-artists receive an ACM nomination for "Musician of the Year" and American Music Award "Song of the Year" and "Video of the Year" nominations. Pisciotta has also created and taught courses at Nashville's Belmont University.

Edition details

• Publisher: Jetpack Ventures
• Publication date: 2018
• Language: English
• ISBN 10: 1975626435
• ISBN 13: 9781975626433
• Binding: Paperback
• Edition number: 1
• Number of pages: 258
• Editor: Jeff McMahon