This book helps social and faith-based nonprofit organizations provide meaningful and convincing answers to the most important question a donorcan ask: “What difference is your cause making?” It’s the so-what test few charitable organizations are capable of passing. Instead, they mostly provideanecdotes and one-off stories. Results are characterized as a large number. It’s not enough these days. Donors want to know that stories about change are not isolated examples, but evidence that positive impact will continue to increase. This book argues that measuring qualitative change is possible and not as hard as you think. Not only will you see the possibilities, you will know how to recognize significant impact and how to report it to your donors.
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Gilles Gravelle has over thirty years of experience in the nonprofit world. He has been involved in fundraising, vetting funding proposals, and advising high net worth donors. He does extensive research on philanthropy trends. This experience uniquely positions him as someone who understands the giver, the recipient, and the times. He has helped many nonprofit organizations develop clarity around their impact goals so they know what to measure and how to talk about it.
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