The Why of Sports Design: Design Principles in Sports Marketing (The Why Series) - Softcover

Wilson, Mr. Steve

Softcover

ISBN 10: 1987402472 ISBN 13: 9781987402476

Publisher: CreateSpace Independent Publishing Platform, 2018

Synopsis

Design isn’t just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience’s needs and habits in any graphic. And with the average human attention span now at a quick 8 seconds, a designer must be able to inform and entertain an audience in a short amount of time. But, in order to effectively reach your audience, you must learn the “why” of design before you can master the “how." In the sports industry, design plays an important role in the success of any program. Yet, the gap between teams that value design and those that rely on staff with no formal design training is widening. This book offers tips, tricks and rules for those inexperienced designers, both in and out of the sports industry.

About this title

About the Author

Steve Wilson has been around athletics, namely college athletics, for almost twenty years. From designing broadcast sports graphics for television to developing entire packages of graphics for Division I colleges, he has been able to fulfill his love of sports through design. Steve wants to help you take your sports graphics to the next level with rules and tips you may not have learned in school.

Review

"Steve Wilson's The Why of Sports Design is a practical and valuable tome on the fundamentals of what it takes to create for the most passionate brand loyalists on earth, sports fans. Steve covers the bases of sports design with clarity and precision. I'd especially recommend The Why of Sports Design to any younger designer who's just starting to make their mark in our field, a solid resource and a good read."
- Todd Radom

"I feel like all athletic departments need to read this."
- Chris Miller, Air Force Athletics

"It was a great read and exactly the type of book I was looking for as I start my career. Thanks for sharing your thoughts and experiences! Very helpful."
- Nick Elder, Designer

"After spending $20 on lunch I figured I'd spend $20 more on something that will actually make me better and inspire me in new ways!"
- Sebouh Majarian, ESPN

Edition details

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2018
• ISBN 10: 1987402472
• ISBN 13: 9781987402476
• Binding: Paperback
• Language: English
• Number of pages: 157