Your Music and People: creative and considerate fame - Softcover

Sivers, Derek

Softcover

ISBN 10: 1988575141 ISBN 13: 9781988575148

Publisher: Hit Media, 2022

Synopsis

Every creator has the same problems with marketing.

• How do you call attention to your work?
• How do you get your creations into people's minds and hearts?
• How do you get fans to tell their friends?
• How do you charge money for your labor of love?
• How do you get the media to help?

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

"Your Music and People" shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.

It's not just for musicians.

Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.

Example points include:

• Business is just as creative as music.
• Marketing is an extension of your art.
• Marketing means being considerate. Focus on others.
• Being weird is considerate.
• People skills are counterintuitive. To be helped, be helpful.
• Persistence is polite.
• Call the destination and ask for directions.
• Get specific about what you want.
• Be extreme and sharply defined. Proudly exclude most people.
• Money is just a neutral representation of value. Be valuable to others - not just yourself. People like to pay.
• Nobody knows the future, so focus on what doesn't change.

The first 10,000 early buyers of "Your Music and People" have posted hundreds of 5-star reviews at sive.rs/m - but it is now being released to a wider audience.

About this title

About the Author

Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.Sivers' books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs

Edition details

• Publisher: Hit Media
• Publication date: 2022
• Language: English
• ISBN 10: 1988575141
• ISBN 13: 9781988575148
• Binding: Paperback
• Number of pages: 146