Leadership with Soul: Putting people at the heart of your growth strategy (Leadership and Management) - Softcover
Synopsis
Who is the book for?
Leadership with Soul is written for established and aspiring business leaders in all shapes and sizes of organisation, within every market category and industry sector around the world. Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit from reading this book.
About Leadership with Soul
Leadership with Soul is an invitation for existing and future leaders to stop, think and reinvent their leadership approach to become ever-better leaders.
Leadership with Soul is a cutting-edge, systemic leadership model that has created sustainable growth and value in high-performance companies across several sectors of the economy.
Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit.
André Lacroix reveals his formula on how to make businesses flourish.
He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career.
He also explains simple ways you can inspire a global organisation to outperform the competition; how you can create a truly customer-centric organisation; how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come.
For Lacroix, true leadership prioritises sustainability and a desire to make the world an ‘ever-better’ place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned.
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About the Author
has an exceptional record of value-creation at every company he has ever led. Beyond that, over the years, he has become an authority on sustainability in the corporate world. In ‘Leadership with Soul’, André Lacroix reveals his model for business success, built over more than three decades with world-leading organisations such as Ernst and Young, Colgate Palmolive, Burger King, PepsiCo, Euro Disney, Reckitt Benckiser, Inchcape and Intertek. Lacroix attributes his success to taking an empathetic, human approach to driving sustainable value for all: customers, employees, shareholders, communities and society as a whole. He has consistently applied this thinking to address the different challenges he has faced wherever he has worked: • Ernst & Young: auditing major public companies and banks in West Africa • Colgate: growing Colgate mega-brands in France and Germany • PepsiCo: empowering the voice of the consumer to revolutionise brand salience • Burger King International: strengthening the influence of knowledgeable local management • Disneyland Paris: gaining the insight of the biggest fans – the resort’s 12,000 ‘cast members’ • Inchcape: building trust by encouraging sales staff to identify and meet real customer needs • Reckitt Benckiser: serving on the Board of one of the fastest growing consumer goods companies in the world • Intertek: applying the principles of Total Quality Assurance to make the world ever-better for everyone
From the Back Cover
Why Leadership with Soul?
It's time for Leadership with Soul.
Corporations may be better run today than they were 50 years ago, but the way that many are set up can prevent them from realizing their full potential.
Too many corporations are over-managed and under-led.
Studies show that only 20% of the global workforce feel engaged in the company they work for. That means 80% do not feel a positive connection to their employer.
Imagine the difference organisations could make by truly engaging their people. Imagine the difference to productivity and performance, satisfaction and self-esteem, safety and wellbeing, personal development and growth, innovation and sustainability. Imagine the impact on our planet.
Leaders urgently need to reinvent themselves to unleash the full potential of their workforce.
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Leadership with Soul: Putting people at the heart of your growth strategy (Leadership and Management)
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