No Copy Advertising - Hardcover

Dzamic, Lazar

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9782880465667: No Copy Advertising

Synopsis

No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

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Other Popular Editions of the Same Title

9782880467401: No-Copy Advertising

Featured Edition

ISBN 10:  2880467403 ISBN 13:  9782880467401
Publisher: Rotovision, 2003
Softcover