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Learn the craft of writing real world advertising. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, you¹ll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
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Christy Desmet is Associate Professor of English at the University of Georgia. She is the author of "Reading Shakespeare's Characters: Rhetoric, Ethics, and Identity," and co-editor of "Shakespeare and Appropriation."
Robert Sawyer is Assistant Professor of English at East Tennessee State University, and co-editor of "Shakespeare and Appropriation,"
'It is very well written and reader-friendly.' Charles daCosta, Savannah College of Art and Design, USA.
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Book Description AVA Publishing, 2004. Paperback. Condition: New. Never used!. Seller Inventory # P112884790330
Book Description AVA Publishing, 2004. Condition: New. book. Seller Inventory # M2884790330
Book Description AVA Publishing, 2004. Paperback. Condition: New. Seller Inventory # DADAX2884790330