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It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place.
Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.
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Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe, and currently works as a designer for The New York Times. He is the author of What is Branding? for RotoVision.
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Book Description Rockport Publishers, 2010. Paperback. Condition: New. Never used!. Seller Inventory # P112888931354
Book Description Rockport Publishers 2010-10-01, 2010. Paperback. Condition: New. Reprint. 2888931354 New Condition. Ships Immediately. Seller Inventory # Z2888931354ZN
Book Description Rockport Publishers, 2010. Condition: New. book. Seller Inventory # M2888931354
Book Description RotoVision, 2010. Paperback. Condition: New. Reprint. Seller Inventory # DADAX2888931354
Book Description Rockport Publishers, 2010. Paperback. Condition: New. Reprint. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 2888931354n