Fear of Persuasion: A New Perspective on Advertising and Regulation (Focus-On-Issues (Mannaz, Switzerland).)

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9782940124022: Fear of Persuasion: A New Perspective on Advertising and Regulation (Focus-On-Issues (Mannaz, Switzerland).)
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Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of economic evidence from around the world.

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About the Author:

John E. Calfee is a resident scholar at the American Enterprise Institute. He is a frequent contributor to magazines and journals on regulatory economics, advertising, tort liability, and FDA regulation.

Review:

A quick, informative read. Calfee, who has labored in these vineyards for years, shows how advertising helps consumers and how efforts to limit advertising-by government or industry itself-harm consumers. He destroys the basic premises of the do-gooders who would limit advertising. -- James C. Miller III, former chairman, U.S. Federal Trade Commission, and former director, Office of Management and Budget

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