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Synopsis
· Before and after comparisons show what works and how to correct design flaws, file formats and document set-ups
· Tutorials show typical design applications
· Includes checklists and best practice panels
Guaranteed to give creatives a thorough grounding in designing and producing their own work, this one-stop resource book for students of graphic design is structured around five progressive sections--principles, elements, process, applications, and employment.
From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design, and find out about options for employment that are out there. The book includes chapters on illustrations and photographs, including advice about sourcing images and the vital issues of usage and copyright.
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About the Author
Debbie Millman is Managing Partner and President of the Design division at Sterling Brands, one of the leading brand identity firms in the USA, and has worked with such global names as Gillette, MTV, and Pepsi. Debbie is a board member of the National AIGA, a mentor at the High School of Art & Design, and a teacher at the School of Visual Arts in New York. She is also a contributor to the design blog Speak Up, a contributor to Print Magazine, and hosts a weekly Internet talk show on design called Design Matters on the Voice America Business network.
"About this title" may belong to another edition of this title.
- PublisherROTOVISION
- Publication date2008
- ISBN 10 2940361800
- ISBN 13 9782940361809
- BindingHardcover
- LanguageEnglish
- Number of pages256
- Rating
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The Essential Principles of Graphic Design
Published by
Rotovision, Switzerland, Mies, 2008
ISBN 10: 2940361800
ISBN 13: 9782940361809
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Essential Principles of Graphic Design is a one-stop practical resource book for students. It is structured around five progressive sections--principles, elements, process, practice, and production--to give students a thorough grounding in designing and producing their own work.The book begins with clear outlines of the basic principles of good design, then moves on to explain the specific building blocks of graphic design. This leads to process and production, with outlines of the technical processes required to get a job done, and the tools and equipment required to prepare, output, and publish work. Subsequent chapters deconstruct the work of respected professionals and emerging talents. Chapters on illustrations and photographs include advice on sourcing images and details precisely what will and won't provide reproducible quality. They also cover the vital issues of usage and copyright. Essential production considerations and advice are given in the context of creating a killer portfolio, giving tips and hints, pros and cons for paper, digital, and electronic presentations. The book concludes with a showcase of inspirational design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001891074
Quantity: 1 available
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Ess Principles of Graphic Design
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9725097-6
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The Essential Principles of Graphic Design
Seller: medimops, Berlin, Germany
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M02940361800-V
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ESSENTIAL PRINCIPLES OF GRAPHIC DESIGN, THE
Seller: Distribras, NESPOULS, France
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HARDCOVER. Condition: New. Usually dispatch in 5/6 days. Expedite shipment with DHL. Seller Inventory # 9782940361809
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