More Than a Name: An Introduction to Branding

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9782940373000: More Than a Name: An Introduction to Branding

More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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About the Author:

Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.

Review:

'This visually-oriented and pleasantly designed textbook offers a comprehensive introduction to the world of branding ... The book features a wealth of practical tips ... It should prove indispensable tool for students of design and marketing, copywriters, brand strategists and marketeers.' Michael Weinzettl, Lurzer's Archive, vol. 2, 2006. 'A great introduction to the basics of modern branding with up-to-date and hugely relevant examples and case studies. A key text...' Kate Christman, University College Falmouth, UK. 'Great book - very well written - good format and layout. Incredibly useful and relevant to our course.' Leon Maurice, Northumbria University, UK. 'Very good book - very stimulating for students.' Chris McCleave, University of the West of England, UK.

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Book Description AVA Publishing, 2006. Book Condition: New. 2006. 0th Edition. Paperback. A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation. Series: Required Reading Range. Num Pages: 240 pages, 200 colour illustrations. BIC Classification: AKC; KJS. Category: (UU) Undergraduate. Dimension: 301 x 221 x 27. Weight in Grams: 1200. . . . . . . Bookseller Inventory # V9782940373000

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Book Description AVA Publishing. Book Condition: New. 2006. 0th Edition. Paperback. A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation. Series: Required Reading Range. Num Pages: 240 pages, 200 colour illustrations. BIC Classification: AKC; KJS. Category: (UU) Undergraduate. Dimension: 301 x 221 x 27. Weight in Grams: 1200. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9782940373000

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