Basics Design 03: Typography examines a fundamental area of graphic design.
Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice.
Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
"synopsis" may belong to another edition of this title.
Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
"An excellent resource not only for type but also for printing techniques and processes ... Very thorough, clear and concise. Good to see use of different paper stock and finishing techniques (varnishing)." Gareth Stewart, Belfast Metropolitan College, UK.
"About this title" may belong to another edition of this title.
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