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Synopsis
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
"synopsis" may belong to another edition of this title.
About the Author
Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.
"About this title" may belong to another edition of this title.
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Basics Advertising 01: Copywriting
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ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP70758248
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
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