Basics Advertising 02: Art Direction

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9782940411214: Basics Advertising 02: Art Direction

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Book Description:

 

Basics Advertising: Art Direction introduces students to the role of the art director. It provides advice, guidelines and principles for developing great advertising concepts. The book explores methods of finding inspiration and coming up with ‘big ideas,’ but also discusses the process of developing these ideas and expressing them in a surprising and memorable way. Packed with contributions and examples from contemporary art directors from around the world, the book also includes a section containing useful advice and information on starting a career in art direction.  

About the Author:

Nik Mahon is a senior lecturer in Advertising at Southampton Solent University. Since entering higher education he has been involved in the design, delivery and development of a variety of advertising, media and communication courses for colleges and universities in the UK and overseas. At the same time, he has also been actively engaged in the design and delivery of creative thinking and problem solving programmes and short courses for several major advertising agencies and blue chip organisations. His clients have included British Gas, Ordnance Survey, The Inland Revenue and United Biscuits.

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Book Description Bloomsbury Publishing PLC, Switzerland, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and secrets involved in the development of creative advertising concepts. The book emphasises the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualising and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realise these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Bookseller Inventory # AAS9782940411214

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Book Description AVA Publishing, 2010. Book Condition: New. 2010. 0th Edition. Paperback. A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas. Series: Basics Advertising. Num Pages: 184 pages, 200 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 164 x 17. Weight in Grams: 550. . . . . . . Bookseller Inventory # V9782940411214

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Book Description AVA Publishing. Book Condition: New. 2010. 0th Edition. Paperback. A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas. Series: Basics Advertising. Num Pages: 184 pages, 200 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 164 x 17. Weight in Grams: 550. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9782940411214

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