The Fundamentals of Interactive Design

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9782940411863: The Fundamentals of Interactive Design
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This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts.

The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

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Book Description:

The Fundamentals of Interactive Design takes a snapshot of the essential areas of digital design and introduces the reader to their importance. It explores best practice for creating within this medium. These fundamentals provide a core skill-set and an invaluable insight into the world of interactive design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way.

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AVA Academia’s Fundamental titles are designed to introduce students to the key elements of the visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an accessible introduction to the applied visual arts. The Fundamentals of Interactive Design introduces the essential areas of digital design. It explores best practices for creating within this medium and practical application across media. These fundamentals supply a core skill-set that is reinforced by case studies from leading digital designers, which provide invaluable insight into the world of digital and interactive media design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The book is for people who have never worked within the digital world as well as for those who have some digital knowledge, but are looking for application across a wider spectrum of media. It is also for designers looking for inspiration and new creative directions. This book is an ideal guide for those who are starting out at college or university and for those who want to enter into a career in digital and interactive design. Featured topics Working in the mediumDigital semioticsEmotional designThe digital brandProtyping and iterationThe moodboardThe wireframeSoft launchSite launchInfographicsMotion graphicsAdvergamingDesigning across multiple devices

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