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Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context - Softcover
- PublisherPalgrave Macmillan
- Publication date2022
- ISBN 10 3030762572
- ISBN 13 9783030762575
- BindingPaperback
- Edition number1
- Number of pages192
- EditorRienda Laura, Ruiz-Fernández Lorena, Drylie Carey Lindsey, García-Medina Irene
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Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context
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Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context [Paperback ]
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Firms in the Fashion Industry
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Springer International Publishing Okt 2022, 2022
ISBN 10: 3030762572
ISBN 13: 9783030762575
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury. 192 pp. Englisch. Seller Inventory # 9783030762575
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Firms in the Fashion Industry
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and. Seller Inventory # 706732612
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Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context
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Firms in the Fashion Industry : Sustainability, Luxury and Communication in an International Context
Published by
Springer International Publishing, 2022
ISBN 10: 3030762572
ISBN 13: 9783030762575
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury. Seller Inventory # 9783030762575
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