Items related to Non-Fungible Tokens (NFTs): Examining the Impact on...
- PublisherPalgrave Macmillan
- Publication date2022
- ISBN 10 3031072022
- ISBN 13 9783031072024
- BindingHardcover
- Edition number1
- Number of pages117
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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies by Sestino, Andrea, Guido, Gianluigi, Peluso, Alessandro M. [Hardcover ]
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Non-fungible Tokens Nfts : Examining the Impact on Consumers and Marketing Strategies
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Non-Fungible Tokens (Nfts): Examining the Impact on Consumers and Marketing Strategies (Hardback or Cased Book)
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Palgrave MacMillan 7/2/2022, 2022
ISBN 10: 3031072022
ISBN 13: 9783031072024
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Non-fungible Tokens Nfts : Examining the Impact on Consumers and Marketing Strategies
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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies
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Non-fungible Tokens Nfts : Examining the Impact on Consumers and Marketing Strategies
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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies
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Non-Fungible Tokens (NFTs)
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Springer International Publishing Jul 2022, 2022
ISBN 10: 3031072022
ISBN 13: 9783031072024
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs' technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers' intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk. 120 pp. Englisch. Seller Inventory # 9783031072024
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Non-fungible Tokens Nfts : Examining the Impact on Consumers and Marketing Strategies
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
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Condition: As New. Unread book in perfect condition. Seller Inventory # 44550702
Quantity: 5 available