Fashion Freitag - Out of the Bag

ISBN 13: 9783037782781

Freitag - Out of the Bag

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9783037782781: Freitag - Out of the Bag

Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old bicycle inner tube provided the edging. Freitag bags soon became fashionable and the Freitag company now employs more than 120 people. The publication uses the example of Freitag to show that design does not end with the product. The history, products, manufacture, organization, distribution, marketing, and reception are explained, commented upon, and presented in often surprising ways. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, Lars Muller Publishers will publish a generously illustrated paperback book that includes interviews, documentation, and essays on the Freitag concept and its history.

"synopsis" may belong to another edition of this title.

About the Author:

MARKUS and DANIEL FREITAG are both graphic designers and founded Freitag in 1993.

"About this title" may belong to another edition of this title.

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Museum of Design Zurich
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Book Description Lars Muller Publishers. Paperback. Book Condition: new. BRAND NEW, Freitag: Out of the Bag, Museum of Design Zurich, Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. The shoulder strap was fashioned from used car seatbelts, while an old bicycle inner tube provided the edging. Freitag bags soon became fashionable and the Freitag company now employs more than 120 people. The publication uses the example of Freitag to show that design does not end with the product. The history, products, manufacture, organization, distribution, marketing, and reception are explained, commented upon, and presented in often surprising ways. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, Lars Muller Publishers will publish a generously illustrated paperback book that includes interviews, documentation, and essays on the Freitag concept and its history. Bookseller Inventory # B9783037782781

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Museum of Design Zurich
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Book Description Lars Muller Publishers. Book Condition: New. 2012. Paperback. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, April - July 2012, traveling exhibition 2012 - 2014. Editor(s): Museum of Design Zurich. Num Pages: 256 pages, 200. BIC Classification: AKP; AKT. Category: (G) General (US: Trade). Dimension: 115 x 176 x 21. Weight in Grams: 292. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783037782781

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Book Description Lars Muller Publishers, 2012. Book Condition: New. 2012. Paperback. On the occasion of an exhibition dedicated to the Freitag story at Museum of Design Zurich, April - July 2012, traveling exhibition 2012 - 2014. Editor(s): Museum of Design Zurich. Num Pages: 256 pages, 200. BIC Classification: AKP; AKT. Category: (G) General (US: Trade). Dimension: 115 x 176 x 21. Weight in Grams: 292. . . . . . . Bookseller Inventory # V9783037782781

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Renate Menzi (editor of compilation), Museum für Gestaltung Zürich
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Book Description Paperback. Book Condition: New. Not Signed; Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Inspired by the cheerfully colored trucks rumbling along the highway that crossed the city of Zurich just in front of their apartment, they cut a messenger bag out of an old truck tarpaulin. Th. book. Bookseller Inventory # ria9783037782781_rkm

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Book Description Muller, Lars, Verlag, Lars Muller Publishers. Book Condition: New. pp. 280 , 310 Illus. Bookseller Inventory # 53981587

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