Max Bill's View of Things: Die Gute Form: An Exhibition 1949

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9783037783726: Max Bill's View of Things: Die Gute Form: An Exhibition 1949

The international touring exhibition "Die gute Form" was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. The exhibition consisted of 80 display panels, designed by Bill, presenting a selection of consumer goods from all over the world, chosen by Bill as examples of good design. The show caused some upset in Switzerland and fuelled heated debates abroad. But it also exerted a wide-reaching influence – for example, upon the way in which consumer goods were perceived. This publication documents Bill’s initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design.

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About the Author:

Claude Lichtenstein, born 1949, is a curator, lecturer, and author. 1985 - 2002 he was a curator at Museum fur Gestaltung Zurich. Since 2002, he has been working as an independent exhibition curator.

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Book Description Lars Muller Publishers. Hardback. Book Condition: new. BRAND NEW, Max Bill's View of Things: Die Gute Form: An Exhibition 1949, Claude Lichtenstein, The special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerland's borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the exhibits and designed their setting. Eighty exhibition panels showed consumer objects of exemplary design, from a teacup to the jet plane. Bill recognized the emerging, American-style com- modity aesthetic that was making inroads into Switzerland and postwar Europe and sought to confront it with a specifically "Swiss" aesthetic shaped by a desire to create long-lasting forms. This publication documents Bill's initiative by presenting the original exhibition panels and Ernst Scheidegger's photographs of the installation, places this famous design show in a theoretical and design-historical context, examines its background, and creates a link to the publishing house's first publication from 1983. Bookseller Inventory # B9783037783726

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Book Description LARS MULLER, 2015. Book Condition: New. - A complete reproduction of Max Bill's exhibition - a myth of Swiss design - in book form - A guide to classical modernist design beyond short-lived fashion and design trends Editor(s): Lichtenstein, Claude. Num Pages: 160 pages, approx. 120. BIC Classification: ACXD; AKB. Category: (G) General (US: Trade). Dimension: 296 x 212 x 15. Weight in Grams: 886. . 2015. Hardcover. . . . . . Bookseller Inventory # V9783037783726

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Book Description LARS MULLER. Book Condition: New. - A complete reproduction of Max Bill's exhibition - a myth of Swiss design - in book form - A guide to classical modernist design beyond short-lived fashion and design trends Editor(s): Lichtenstein, Claude. Num Pages: 160 pages, approx. 120. BIC Classification: ACXD; AKB. Category: (G) General (US: Trade). Dimension: 296 x 212 x 15. Weight in Grams: 886. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783037783726

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Book Description Lars Muller Publishers 2013-10-25, 2013. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01423185

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Book Description Hardback. Book Condition: New. Not Signed; The special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerland's borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the ex. book. Bookseller Inventory # ria9783037783726_rkm

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