Global Marketing Strategy: An Executive Digest (Management for Professionals)

4 avg rating
( 1 ratings by Goodreads )
 
9783319262772: Global Marketing Strategy: An Executive Digest (Management for Professionals)

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

"synopsis" may belong to another edition of this title.

About the Author:

Professor Bodo B. Schlegelmilch is Dean of the WU Executive Academy and Chair of the Institute for International Marketing Management at WU Vienna. Previously, he held professorships in the USA and the UK and also worked for Deutsche Bank and Procter & Gamble. He has taught global marketing strategy in MBA and Executive Programs for major multinationals across the world, and has published a variety of books and academic papers in journals such as the Strategic Management Journal, Journal of International Business Studies and Journal of World Business. He also was the first ever European Editor-in-Chief of the Journal of International Marketing.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bodo B. Schlegelmilch
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Quantity Available: 3
Seller:
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST3319262777. Bookseller Inventory # ST3319262777

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.31
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Bodo B. Schlegelmilch
Published by Springer International Publishing 2016-03-03, Cham (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Hardcover Quantity Available: 10
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Springer International Publishing 2016-03-03, Cham, 2016. hardback. Book Condition: New. Bookseller Inventory # 9783319262772

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 61.00
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Bodo B. Schlegelmilch
Published by Springer International Publishing AG (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Quantity Available: 3
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Springer International Publishing AG, 2016. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # GB-9783319262772

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.19
Convert Currency

Add to Basket

Shipping: US$ 11.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Schlegelmilch, Bodo B.
Published by Springer (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Hardcover First Edition Quantity Available: 3
Rating
[?]

Book Description Springer, 2016. Book Condition: New. Series: Management for Professionals. Num Pages: biography. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. . . 2016. 1st ed. 2016. Hardcover. . . . . . Bookseller Inventory # V9783319262772

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 77.67
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

5.

Schlegelmilch, Bodo B.
Published by Springer
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Hardcover Quantity Available: 3
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Springer. Book Condition: New. Series: Management for Professionals. Num Pages: biography. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. . . 2016. 1st ed. 2016. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783319262772

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.46
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Bodo B. Schlegelmilch
Published by Springer (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Hardcover First Edition Quantity Available: 4
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Book Condition: New. book. Bookseller Inventory # ria9783319262772_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.44
Convert Currency

Add to Basket

Shipping: US$ 5.15
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Schlegelmilch, Bodo B.
Published by Springer (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783319262772_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.06
Convert Currency

Add to Basket

Shipping: US$ 5.17
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Bodo B. Schlegelmilch
Published by Springer International Publishing AG (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Springer International Publishing AG, 2016. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9783319262772

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 79.25
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Bodo B. Schlegelmilch
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Quantity Available: 3
Seller:
Speedy Hen
(London, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST3319262777. Bookseller Inventory # ST3319262777

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 58.07
Convert Currency

Add to Basket

Shipping: US$ 25.30
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Schlegelmilch, Bodo B. (Author)
Published by Springer (2016)
ISBN 10: 3319262777 ISBN 13: 9783319262772
New Hardcover Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Hardcover. Book Condition: Brand New. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # __3319262777

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.79
Convert Currency

Add to Basket

Shipping: US$ 7.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book