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Synopsis
This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
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About the Author
Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.
From the Back Cover
This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.
"About this title" may belong to another edition of this title.
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The Drivers of Wearable Device Usage
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Springer International Publishing Mrz 2016, 2016
ISBN 10: 3319303740
ISBN 13: 9783319303741
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions. 76 pp. Englisch. Seller Inventory # 9783319303741
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The Drivers of Wearable Device Usage
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Presents a comprehensive overview of the multiple factors influencing wearable device usageOffers researchers a well-founded basis for further studiesProvides executives with a comprehensive basis for decision-makingClaus-Peter H. Ernst is a. Seller Inventory # 117040859
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