Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

4.33 avg rating
( 3 ratings by Goodreads )
 
9783319343532: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

"synopsis" may belong to another edition of this title.

About the Author:

Mihalis Kavaratzis is Lecturer in Marketing at the University of Leicester School of Management. His research interests focus on marketing and branding places and tourism destinations as well as on wider branding and communications topics. He has published extensively in academic journals such as Cities, Marketing Theory, Journal of Brand Management, Place Branding and Public Diplomacy. He is co-editor with G.J. Ashworth of ‘Towards effective place brand management: Branding European cities and regions’ (2010, Edward Elgar). He is regularly invited to speak at international conferences and workshops on the topic of place branding. He was co-organiser of the International Place Branding Conference series.

Gregory Ashworth was educated in Geography at the Universities of Cambridge, Reading and London (PhD.1974). He has taught at the Universities of Wales, Portsmouth and since 1979 Groningen, The Netherlands. Since 1994, he is Professor of heritage management and urban tourism in the Department of Planning, Faculty of Spatial Sciences, University of Groningen (NL). He is also visiting professor at the National Business College for Tourism and Travel, Breda, NL and a member of the CUBUS research group into the economics of heritage at the University of Brighton, UK. His main research interests focus on the interrelations between tourism, heritage and place marketing, largely in an urban context. He is author or editor of around 15 books, 100 book chapters, and 200 articles. He received honorary life membership of the Hungarian Geographical Society in 1995, an honorary doctorate from the University of Brighton in 2010 and was knighted for services to Dutch Science in 2011.

Gary Warnaby is currently Reader in Marketing at the University of Liverpool Management School. His research interests focus on the marketing of places, and also retailing.  Results of this research are published in various academic journals in both the management and geography disciplines, including Environment and Planning A, Journal of Marketing Management, Journal of Business Research, Marketing Theory, Consumption Markets & Culture, European Journal of Marketing, Area, Cities, and Local Economy.  He is co-author of Relationship Marketing: A Consumer Experience Approach, co-editor of Perspectives on Public Relations Research, and has contributed to numerous edited books.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 129.00
US$ 113.76

Convert Currency

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Ashworth, Gregory
Published by Springer International Publishing AG (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Springer International Publishing AG, 2016. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9783319343532

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 113.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Ashworth, Gregory
Published by Springer International Publishing AG (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Springer International Publishing AG, 2016. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9783319343532

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.36
Convert Currency

Add to Basket

Shipping: US$ 11.93
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Kavaratzis, Mihalis
Published by Springer (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783319343532_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 127.31
Convert Currency

Add to Basket

Shipping: US$ 5.13
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

MIHALIS KAVARATZIS
Published by Springer (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Paperback Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Springer, 2016. Paperback. Book Condition: NEW. 9783319343532 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE01179303

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 122.85
Convert Currency

Add to Basket

Shipping: US$ 10.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Published by Springer (2017)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Springer, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # 331934353X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 138.03
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

6.

Published by Springer (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Softcover Quantity Available: 15
Print on Demand
Seller:
Rating
[?]

Book Description Springer, 2016. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # LP9783319343532

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 141.96
Convert Currency

Add to Basket

Shipping: US$ 3.53
From Germany to U.S.A.
Destination, Rates & Speeds

7.

Kavaratzis, Mihalis (Editor)/ Warnaby, Gary (Editor)/ Ashworth, Gregory (Editor)
Published by Springer Verlag (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Springer Verlag, 2016. Paperback. Book Condition: Brand New. reprint edition. 9.25x6.10 inches. In Stock. Bookseller Inventory # x-331934353X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 178.61
Convert Currency

Add to Basket

Shipping: US$ 7.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Published by Springer International Publishing AG, Switzerland (2016)
ISBN 10: 331934353X ISBN 13: 9783319343532
New Paperback Quantity Available: > 20
Print on Demand
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description Springer International Publishing AG, Switzerland, 2016. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.â Softcover reprint of the original 1st ed. 2015. Bookseller Inventory # AAV9783319343532

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 197.94
Convert Currency

Add to Basket

Shipping: US$ 3.97
From United Kingdom to U.S.A.
Destination, Rates & Speeds