Innovation and Product Development in Tourism: Creating Sustainable Competitive Advantage

 
9783503090792: Innovation and Product Development in Tourism: Creating Sustainable Competitive Advantage

This volume, written by international experts in tourism, closes the gap between the available knowledge on innovation and its transformation into innovative products and services in tourism. You gain central insights for the driving forces of innovation. The book shows you how the spatial distribution of tourism enterprises, the degree of rivalry or cooperation, the closeness to resources, and the clients are affecting innovations. You learn: 1.) how to organize your comapnty to get ready for innvoations, 2.) how to realize new tourims esperience products, 3.) what the effects of information and Communcication Technoligies are on innovations, 4.) how to introduce new products into your comapny and the market, and 5.) how the roles of the customers, suppliers, comeptitiors, and the state are affecting innovations.

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Bibiana Walder (editor of compilation), Klaus Weiermair (editor of compilation), Amparo Sancho Pérez (editor of compilation), Paz Rico Belda (contributor)
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Hrsg. V. Bibiana Walder, Klaus Weiermair U. Amparo Sancho Perez; Walder, Bibiana; Weiermair, Klaus; Perez, Amparo S.
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Bibiana Walder
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Book Description Erich Verlag Schmidt Nov 2005, 2005. Taschenbuch. Book Condition: Neu. Neuware - For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. 170 pp. Englisch. Bookseller Inventory # 9783503090792

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Bibiana Walder
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Book Description Erich Verlag Schmidt Nov 2005, 2005. Taschenbuch. Book Condition: Neu. Neuware - For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. 170 pp. Englisch. Bookseller Inventory # 9783503090792

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Bibiana Walder
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Book Description Erich Verlag Schmidt Nov 2005, 2005. Taschenbuch. Book Condition: Neu. Neuware - For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. 170 pp. Englisch. Bookseller Inventory # 9783503090792

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Bibiana Walder
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Book Description Erich Verlag Schmidt Nov 2005, 2005. Taschenbuch. Book Condition: Neu. Neuware - For the tourism and leisure industry innovation is one of the key factors of sustainable competitive advantage. Therefore it is astonishing that especially the tourism and leisure industry has for a long time underperformed in the field of innovation relative to other branches. Today it faces an innovation gap notably vis-à-vis ever increasing expectations of its customers. By closing this gap you could obtain strong competitive advantages for your tourism business or your destination. But innovation in tourism is a difficult and complex task. It is a serious strategic task. 170 pp. Englisch. Bookseller Inventory # 9783503090792

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