Nadja Schnetzler The Idea Machine

ISBN 13: 9783527501359

The Idea Machine

3 avg rating
( 2 ratings by Goodreads )
 
9783527501359: The Idea Machine

Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers? No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? -- very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how he can successfully use the idea factory's tools in his own company. The book shows that anyone can develop good ideas -- you just need to know the right methods and put together the right team.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Anyone can develop good idead!

Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers?

No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? - Very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how they can successfully use the idea factory's tools in their own companies.

The book shows that anyone can develop good ideas - you just need to know the right methods and put together the right team!

About the Author:

Nadja Schnetzler is a trained journalist and also the founder and Chairman of BrainStore AG (Biel/Switzerland).
BrainStore is the first "idea factory" in the world, which develops ideas with an international network of experts. Their clients include IBM, British Telecom, Nestlé, General Motors, C&A, Sony, Microsoft and Coca-Cola, but also state-owned organisations and private individuals.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Schnetzler, Nadja
Published by Wiley-VCH (2005)
ISBN 10: 3527501355 ISBN 13: 9783527501359
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Wiley-VCH, 2005. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P113527501355

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 49.78
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Nadja Schnetzler
Published by Wiley-VCH (2005)
ISBN 10: 3527501355 ISBN 13: 9783527501359
New Hardcover First Edition Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Wiley-VCH, 2005. Hardcover. Book Condition: New. book. Bookseller Inventory # M3527501355

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 94.58
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Nadja Schnetzler
Published by Wiley-VCH (2005)
ISBN 10: 3527501355 ISBN 13: 9783527501359
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wiley-VCH, 2005. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX3527501355

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 94.44
Convert Currency

Add to Basket

Shipping: US$ 8.99
Within U.S.A.
Destination, Rates & Speeds