Dealing with Consumer Uncertainty

0 avg rating
( 0 ratings by Goodreads )
 
9783540425298: Dealing with Consumer Uncertainty
View all copies of this ISBN edition:
 
 

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.

"synopsis" may belong to another edition of this title.

From the Back Cover:

This volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundation. The Foundation was inaugurated in 1991 on the initiative of Prof. Rainer Wild and actively promotes a balanced and healthy nutrition within our industrial society. An important concern of the Foundation is to view the topic "Healthy Nutrition" in terms of a holistic approach. It is not only what we eat that is relevant to our health but also how, where, why, and with whom we eat. The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. Based on a representative consumer survey, the book shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described and the practice-oriented approaches for entrepreneurial publicity activities are discussed.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Bergmann, Karin
Published by Springer
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 1
Seller:
Paisleyhaze Books
(New Hartford, CT, U.S.A.)
Rating
[?]

Book Description Springer. Hardcover. Condition: New. 3540425292 Springer hardcover, sealed in shrink wrap, No marks or damage (New); We will bubble-wrap the book and ship it in a BOX with free delivery confirmation/tracking. Seller Inventory # 65443X

More information about this seller | Contact this seller

Buy New
US$ 29.95
Convert Currency

Add to Basket

Shipping: US$ 5.00
Within U.S.A.
Destination, Rates & Speeds

2.

Karin Bergmann
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Springer, 2002. Condition: New. book. Seller Inventory # M3540425292

More information about this seller | Contact this seller

Buy New
US$ 49.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Karin Bergmann
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Springer, 2002. Hardcover. Condition: New. 2002. Seller Inventory # DADAX3540425292

More information about this seller | Contact this seller

Buy New
US$ 46.03
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

4.

Bergmann, Karin
Published by Springer-Verlag Berlin and Heidelberg GmbH and Co. KG (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2002. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783540425298

More information about this seller | Contact this seller

Buy New
US$ 125.84
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

KARIN BERGMANN
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 1
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Springer, 2002. Hardback. Condition: NEW. 9783540425298 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0334978

More information about this seller | Contact this seller

Buy New
US$ 137.84
Convert Currency

Add to Basket

Shipping: US$ 10.71
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Karin Bergmann
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 15
Print on Demand
Seller:
Rating
[?]

Book Description Springer, 2002. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # LP9783540425298

More information about this seller | Contact this seller

Buy New
US$ 155.20
Convert Currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, Rates & Speeds

7.

Bergmann, Karin
Published by Springer-Verlag Berlin and Heidelberg GmbH and Co. KG (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Springer-Verlag Berlin and Heidelberg GmbH and Co. KG, 2002. HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783540425298

More information about this seller | Contact this seller

Buy New
US$ 149.21
Convert Currency

Add to Basket

Shipping: US$ 12.04
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Karin Bergmann
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Springer, 2002. Hardcover. Condition: New. 2002. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 3540425292n

More information about this seller | Contact this seller

Buy New
US$ 170.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Bergmann, Karin
Published by Springer (2002)
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: 10
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Springer, 2002. Hardcover. Condition: New. Seller Inventory # INGM9783540425298

More information about this seller | Contact this seller

Buy New
US$ 172.62
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

10.

Karin Bergmann
Published by Springer
ISBN 10: 3540425292 ISBN 13: 9783540425298
New Hardcover Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Springer. Hardcover. Condition: New. 240 pages. Dimensions: 9.5in. x 6.2in. x 0.7in.My studies on the uncertain consumer began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9783540425298

More information about this seller | Contact this seller

Buy New
US$ 209.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book