Introduction to E-commerce - Hardcover

Book 2 of 2: Tsinghua University Texts
 
9783540496441: Introduction to E-commerce
Hardcover
ISBN 10: 3540496440 ISBN 13: 9783540496441
Publisher: Springer, 2009

Synopsis

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

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Review

From the reviews:

"This valuable text focuses on e-commerce in China ... . One of the most valuable byproducts of the text is the demonstrated way of thinking. ... for those involved in Chinese e-commerce, it is an essential work to study." (James Van Speybroeck, ACM Computing Reviews, October, 2009)

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2009
Language
English
ISBN 10 
3540496440
ISBN 13 
9783540496441
Binding
Hardcover
Number of pages
180
Editor
Qin Zheng

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ISBN 10:  3642080561 ISBN 13:  9783642080562
Publisher: Springer, 2011
Softcover